16 Designer Job Descriptions

Written by Jacob Cass on Tuesday, December 18, 2007 – 10:29 am

Designer Definitions

As a student, I often hear other students asking their tutors “What is the difference between a creative director and an art director?”. To be honest I didn’t know at first however luckily enough I was given a link by one of my teachers answering just that question. So I present to you 16 designer job descriptions.

Solo designer
A freelance or self-employed design professional who works independently of a company and has no employees.
Owner, partner, principal
An owner, partner, principal holds an equity position and has major business responsibility for a firm having employees.
Creative/design director
A creative director or design director is the creative head of a design firm, advertising agency or an in-house corporate design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communications and industrial design publications.
Art director
The art director establishes the conceptual and stylistic direction for design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project. The art director generally selects vendors and, if there isn’t a creative director on staff, has final creative authority.
Senior designer
The senior designer is responsible for conceptualization and design of solutions from concept to completion. In some firms, a senior designer directs the work of one or more junior designers who generate comps and create layouts and final art. In some cases, senior designers do not manage staff but are designated “senior” because of their authority in design decision-making.
Designer
A designer is responsible for conceptualization and design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity, film titling and multimedia interfaces, from concept to completion.
Entry-level designer
An entry-level designer is one-to-two years out of school and requires mentoring in all aspects of design conception and implementation.
Print production artist
A print production artist has a working understanding of layout, type and color, and is able to take instructions from a designer and create a complete layout, working proficiently in InDesign, QuarkXPress, Photoshop and Illustrator. Responsibilities also include producing final files that image properly to film.
Web designer
A web designer determines and develops the look and feel for sites, and is responsible for site navigation design and visual execution.
Copywriter
A copywriter is able to write, edit and proof promotional or publicity copy for print or electronic publications. At higher levels, copywriters are often responsible for strategic and conceptual development of messages and stories.
Print production manager
The print production manager is responsible for managing the process (bids, scheduling, production and delivery) of producing publications, from concept through production, including photography, separations, 4-color press work and digital production. Print production managers are strong project managers, managing multiple jobs simultaneously. In some cases, proficiency in InDesign, QuarkXPress, Illustrator and Photoshop is desirable in this role.
Marketing manager, new business manager, director
A marketing or new business professional is responsible for seeking business opportunities, developing proposals and marketing the firm’s practices.
Web developer (front end/interface systems)
A front-end developer uses HTML/JavaScript/ASP/ColdFusion and other tools to develop static and dynamic web pages.
Web programmer/developer (back end systems)
A back end programmer works with web server systems and web databases, develops web queries to databases and programs web applications.
Web producer, senior producer, executive producer
A web producer organizes web development teams and ensures adherence to budget, schedule and design of website development.
Content developer
A content developer is also known as a web writer or editor. He or she is responsible for the production and repurposing of text/graphic/audio content on sites.

So now you know the difference between a creative director and an art director and the various other designer jobs out there. If there is any missing please just leave a comment. ;-)



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Posted in Design For Students, Graphic Design


5 Responses to “16 Designer Job Descriptions”

  1. By Mani (1 comments) on Dec 20, 2007 | Reply

    Jacob,
    Amazing how many entities there are - reminds me of watching old movies from the 50’s and 60’s wherein when the rolled the credits there were 1-2 pages at most - nowadays - the credits go on for an eternity. Supposing we changed back to the old ways, could we become more efficient?

  2. By Jacob Cass (469 comments) on Dec 28, 2007 | Reply

    @Mani
    Yes, I agree with you there, but I would have to say we have come a long long way since then, and we do need a lot of people to do different things. We could become more efficient I suppose but you could also do that by having more people so bit of a catch 22… Sorry about my slow reply, I am actually on holidays (this is my 1 day catchup for the 3 weeks I am away). Happy New Year :)

  3. By Tony (1 comments) on Jun 14, 2008 | Reply

    Thanks to your “16 designer job descriptions”. Now I know in which category would I classify myself. I’m a “web designer”, not a “web developer”. I used to say “web developer” because it sounded good. :) I stand corrected. :) My next question now is “Is there a difference between a “graphic designer” and a “graphic artist”?

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