112 Responses to “How To Design A Logo”

1. Seeds For Wealth on Feb 17, 2008 said:

   Excellent post as I’m currently stuck designing my own logo. And I mean STUCK!

   Seeds For Wealth’s last blog post..Free Vectors Of Money Sign Tags

2. Jacob Cass (@justcreative) on Feb 17, 2008 said:

   That looks like a fun project to work on. Seeds for Wealth… I can already think of so many logo possibilities.

3. Seeds For Wealth on Feb 18, 2008 said:

   Would you like to help work on it for fun?

   Does a lifetime site wide link interest you? I’ll even throw in a review/exposure post because that looks like fun!

   Seeds For Wealth’s last blog post..Free Vectors Of Money Sign Tags

4. Jacob Cass (@justcreative) on Feb 18, 2008 said:

   Seeds For Wealth…
   Were you offering the Side Wide Link to Just Creative Design or as a prize in the draw? Thanks in advance for the exposure.
   Minty Ferret,
   Thanks for the blog post

5. Seeds For Wealth on Feb 18, 2008 said:

   Forgive me, I didn’t see the BIG project you have going on. Lots of prizes and things. I’ll end this “thread” and work through your group writing project. Thanks for commenting back!

   Seeds For Wealth’s last blog post..Free Vectors Of Money Sign Tags

6. ahnShev on Mar 22, 2008 said:

   wow. thank for the tips.

7. Jacob Cass (@justcreative) on Mar 22, 2008 said:

   Your welcome

8. Ricardo on Mar 24, 2008 said:

   Good tips and recommendations.

9. Young Designer on Apr 1, 2008 said:

   Good Post,
   As a young designer i think there may be a few more things worth pointing out.
   1> Stroke size, line weights and gradients should all be thoroughly checked in various scales and applications!
   2> consider the logo’s future applications - print versions should ALWAYS be CMYK!
   3> Small business letterhead logo’s often end up in “MS Word” templates most often printed in B+W (and yes, the fax machine still exists!), Contrast is the key.
   4> Establish your ‘Clean space’… (a simple white box behind the final logo will normally do). Clean space is the negative space the designer defines around the logo to ensure no additions, backgrounds etc clash with the logo - research “logo style guides” for more info.

   Hope that helps.

10. Jacob Cass (@justcreative) on Apr 1, 2008 said:

    Hi Nathan,
    They are some very good points as well, thank you for your additions especially for number 4. Something that does not get taught in graphic design school (well not mine anyway).

11. Paintworkz Web Design on May 13, 2008 said:

    This is a great post. You have tried to put in much information in an organized way which really is wonderful.

12. Sumesh on May 16, 2008 said:

    Neat tips there. I’ve been able to sketch decent logos on paper, but somehow got too lazy after a few attempts in software. Those links should help - I’ll try that logo sketch again
    Sumeshs last blog post..Compfight now sports a new design

13. nathan on Jun 1, 2008 said:

    LOL the one in the middle “the bad” looks like a trophy stuck up someone’s but!

14. Aashish Solanki on Jun 5, 2008 said:

    Nice article.

    I had given a small presentation on similar lines. You can view it here: http://netbramha.com/2008/04/2.....-starting/

    Aashish Solankis last blog post..Death of a salesman @ RangaShankara

15. Sola on Jun 8, 2008 said:

    Tutorial 101 for anybody that wanna do this logo thing. Great U

16. Term Papers Help on Aug 19, 2008 said:

    Very good guide, especially for beginners. Logo is not something that anyone or any organization should design in one day. It required careful thoughts as it will represent companies image and overall approach.

    I think you should most similar blog posts.

    ________________________
    http://www.writingservicescompany.com

17. Jacob Cass (@justcreative) on Aug 19, 2008 said:

    Hi Kbhutto,
    If you check out my featured articles page (link at top of page), you will find some similar articles.

18. Flug USA on Aug 25, 2008 said:

    Except of the very nice and sophisticated info the link to the phallic logos flashed me totally Long ago I laughed so hard!

19. ambientdream on Sep 19, 2008 said:

    Thank you very much for this, I’m a beginner at logo design and I find this so helpful.

20. sarah on Sep 23, 2008 said:

    i am currently trying to start up my own business and this has been an awesome help for me. thank you so much.

    

21. sarah on Sep 23, 2008 said:

    omg nathan you are so right…

    hahahhhahhaha
    lmao

22. Conrad Gorny on Sep 23, 2008 said:

    This is an interesting post. Thanks,

    Conrad Gorny
    Freelance Graphic Designer
    http://www.conradgorny.com

23. Roy Nottage on Sep 27, 2008 said:

    “You can’t design a logo by just hopping straight onto the computer”

    That is something a lot of my fellow students seemed to have difficulty getting their heads around. I used to think I was falling behind because I was always the last one to go into the computer room.

    Great post!

24. Jacob Cass (@justcreative) on Sep 27, 2008 said:

    Thank you for your comments and praise, glad to be of help.

25. Adam on Oct 1, 2008 said:

    Logo design is quite a bugger at times; especially if communication is slack between yourself the designer and your client; or if (like 100% of the time) your client is totally clueless to what they want!

    This makes any form of design a ballache!

    I think too many people try too hard with Fancy fonts (which are hard to read) pictures; “wordart” lol and other stupid techniques. I’ll hasten to admit I am no expert in it; however I do not think I do a bad job either, yet compared to most of the other designers (especially the value ones) I think I do a great job in comparison.

    It does piss me off how people want a Logo for £100/$100 though; it really is the face of your company.

    I WILL ADD; The UK, London Olympic logo is a pile of overpriced abstract shit; and just goes to show paying over the odds does not mean you will get a good design!

26. Mika on Oct 9, 2008 said:

    You’ve done a good job guy!
    I think your investigation about logo world is really interesting!
    I really like your “step”.

27. ShooSh on Nov 4, 2008 said:

    Thanks alot for that useful website wish you the best!!

28. digitaljail on Nov 6, 2008 said:

    This post is really helpfull, I’m learning on my own how to design and I think your post is cristalclear and easy to understand!
    I like to contribute by linking this site that is similar to LogoPond, it can be usefull as inspiration also. http://faveup.com/

29. Cristhian Bedon on Nov 25, 2008 said:

    This are good tips, some of these I have been using to get some of my work done.

30. IPOXstudios on Jan 7, 2009 said:

    Hi Jacob, my name is Tavis Glover. I have been referring to your website for inspiration for a while now. Great Job! I am writing this comment because I am reaching out and looking for some help on how you were able to put a live blog with comments on your site. Any info, or articles, or anything would help. I have one up, but it is not like yours. Please help. Thanks again!

31. Jacob Cass (@justcreative) on Jan 7, 2009 said:

    Hello Ipox,
    I use Wordpress as my blog system, which includes comments by defaults. Check out http://www.problogger.net for how to start blogging!

32. Ryan Flaherty on Feb 1, 2009 said:

    Hey what version of adobe would you recomend or even just what program would you recomend.

33. Jacob Cass (@justcreative) on Feb 2, 2009 said:

    Adobe Illustrator is the way to go. The latest version is always recommended though the earlier versions will do the job too.

34. Amro on Feb 12, 2009 said:

    Thank you so much … you really gived a good tips,,,

35. Steve Constable on Feb 15, 2009 said:

    Ugh, I can’t look at the nike logo without cringing. Not because it’s a bad design - it’s a good design. But the designer was only paid $35 and those Nike guys still laugh at it! The guys who did the Mobil oil logo got two million.

36. Brad on Mar 8, 2009 said:

    People need to do a little reasearch before they hit that post comment button…

    Carolyn Davidson created the initial nike swoosh for $35 bucks..

    BUT she also recieved….

    “Nike co-founder and CEO Phil Knight gave Davidson a diamond ring with the swoosh on it and Nike stock in an amount that remains a secret! ”

    and im sure the stock options she got given are worth a crap load more than $35

37. tom@plasticprinters on Mar 25, 2009 said:

    I think the point “logos cannot be designed for $5″ works in any aspect of design.

    Whenever I get someone who wants a “$5 logo”, I tell them, “Here’s $5. You have 5 minutes to make me a logo. Now, go!” They usually say, “I can’t do anything in 5 mins!” Neither can I….

    Great post.

38. Terry on Apr 21, 2009 said:

    I’m looking to create a logo for a division of real estate. The already decided on name is “Team Heat Wave”. Heatwave can be one word or two. For a very small company is your company affordable to design an attractive logo.

39. Tammy on Apr 23, 2009 said:

    Thank you for posting this article. =]
    It’s very easy to understand, and especially helpful to me as I will be taking my graphics exam soon. Sometimes, instead of working, I spend hours reading your advice in lessons.
    Keep up the good work.

40. Logo Design India on May 25, 2009 said:

    Great job dude ..this is a great post. You have tried to put in much information in an organized way which really is wonderful. thanks

41. Empuska on Jun 4, 2009 said:

    As a person, who haven’t design a proper logo ever, I have pondered this one thought quite long: When one certain logo change to another? I mean, is it still a same logo for example if you have same sort of visual trick in it, thought the font or processing the visual outlook would change?

42. Jacob Cass (@justcreative) on Jun 4, 2009 said:

    Empuska, Would you mind rephrasing the question… wasn’t exactly sure what you were asking?

43. Empuska on Jun 4, 2009 said:

    Sorry, English isn’t my native language.

    Google modifies their logo every holiday and various other days, when there have happened something and then Coca Cola had about 5 years ago some sort of campaing, where they had their coke bottles’ etiquettes written in languages, which didn’t used latin alphabets (in katakanas, cyrillic alphabets, arabic alphabets etc). Of course, these logos are so widly known that they are still recognized as same, but can there be design a logo which do have same visual trick produced over and over again, thought the mood and the style od logo were different? Would it be the same logo?

44. Jon Pianki on Jun 5, 2009 said:

    Great article! Thanks for this.

45. alexpsyched (@alexpsyched) on Jun 19, 2009 said:

    great post. i’m new to logo design and this is very informative!!

46. Leroy on Jun 23, 2009 said:

    Hi ! i found this site very usefull and i think all its said about logo its true, its really foundation for every company. i just creating internet company project (my “webpage”) and i use logo of tatoo i hand - drawed about year ago. Altrough i found the original picture on the net, my logo is after all what i drawed by my hands. i think its “sit” with other instruction been descripted in other article here ( memorable, visible in inch size, etc). i beginning so what i like to ask is if its a good start or not cose i about sorting my logo to “real life” about now and i’d like to use in future one stadarized logo

47. Leroy on Jun 23, 2009 said:

    byw email is led.kra84@googlemail.com if anyone like to answer or get additional info on how to start cose i think i made well already

48. Leroy on Jun 23, 2009 said:

    ))

49. Nikita on Jul 9, 2009 said:

    those are some real helpful tips…essential, as i have a final year campaign coming up soon

    Thanx

50. Lionel on Jul 12, 2009 said:

    Your tips are very helpful. Merci beaucoup!

51. O on Jul 13, 2009 said:

    LOL @ Advanced Vision Surveillance
    They must’ve done that logo themselves.

52. bagas on Jul 27, 2009 said:

    hei there, I’m in a need of getting thorough information regarding how to reproduce logo. Here, I join a student society in my campus and now I’m designing our new member admission posters. When I asked for the logo, they only give me this 150kb .jpg file which really is not nearly enough… Any suggestion?

53. Jacob Cass (@justcreative) on Jul 28, 2009 said:

    Hello Bagas,
    Try asking them for the .eps files or the logo in vector format. If they do not have it, you will have to reproduce it in vector format.

54. bagas on Jul 31, 2009 said:

    As I said before, they only gave me one .jpg file. Seems I have to reproduce it, as you recommend.
    What kind of software should I use to reproduce the logo, by the way?

    Thanks in advance, this is really illuminating.

    Cheers,
    Bagas

55. Jacob Cass (@justcreative) on Jul 31, 2009 said:

    Bagas,
    Any vector software will do. I recommend the industry standard of Adobe Illustrator.

56. William Imhoff on Aug 20, 2009 said:

    Nice article. As a web designer and not a logo designer I have been trying to come up with a logo for years. I have hundreds of variations and still to today have now designed the perfect logo for our business. Thanks again!

57. scott on Sep 21, 2009 said:

    As a marketer i use my logo in a variety in a variety of communications. So here is my tip for designers give the logo to your customers in a variety of formats for online, offline and print uses. If it is a colour logo give the customers an all white version, all back and the same if these but with a clear back ground so it can be easily included in marcoms.

58. marmaraelt (@marmaraelt) on Sep 27, 2009 said:

    Although designing a logo is not my professional area.it is nice to read very informative articles like that..liked the time I spent here..thanks..

59. Jesse Badin (@jessebadin) on Oct 5, 2009 said:

    Hello!!! I am in a process to crate a logo, the key word is: sisters, im tryng to identify that word with a symbol, its difficult!, please some help or tips!. Thanks a lot!

60. Sarah on Oct 12, 2009 said:

    Million thanks!

61. Quintin on Oct 19, 2009 said:

    I’m inclined to think that good design isn’t that crucial a factor in a logo becoming well-known and recognisable. It depends on the company behind it as well.

    Take, for instance, Google’s logo. I haven’t spoken to a single designer who doesn’t think that it’s horrible (I include myself). It’s got more than two colours. It doesn’t provide an idea of what the company does. It’s difficult to use in a layout and it’s difficult to use in print. But it’s also one of the most recognisable symbols in the world today.

    So, is the Google logo essentially a fluke? Not exactly.

    Because Google provides a service that almost anybody with an internet connection uses, the logo becomes associated with the service and not the image of the company, so if the service is good, the logo would inspire loyalty despite being utter crap as a piece of visual design.

    This is not to say that good logo design isn’t important, but I think its role in a company’s image is a tad overstated in this post and others like it.

62. Alvaro Hernandorena on Oct 28, 2009 said:

    Very instructive, tank you

63. ETM (@exceptionaltm) on Oct 30, 2009 said:

    This really helped me for an assignment.. really good article.

64. yasomathi on Nov 4, 2009 said:

    nice and create new ideas with confidents..

    thanks & regards
    mathi

65. Viktor on Nov 6, 2009 said:

    Hi there,

    I’ve been reading loads of sites about design and typography, and your site is the first that gives really useful ideas on designing and designing process. I’m thankful for that. Cheers.

    Viktor

66. Laurent JOUVIN (@migratedesign) on Nov 14, 2009 said:

    Great article Jacob - thank you!
    Love Quintin’s comment about the Google logo. Even if I agree with your opinion about the logo itself, we’re all forced to like it… mainly because there isn’t a day that goes by without seeing it.

67. Bara'ah on Nov 20, 2009 said:

    Great job babe keep it up

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