Comments on: Why professional logo design does not cost $5.00

By: New Gamer Nation

New Gamer Nation — Thu, 09 Feb 2012 19:51:46 +0000

I totally agree, graphic artists are the most under appreciated and under paid people around

By: Why professional logo design does not cost $5.00 « Mystery Graf-X

Why professional logo design does not cost $5.00 « Mystery Graf-X — Wed, 01 Feb 2012 07:28:41 +0000

[...] Why professional logo design does not cost $5.00. [...]

By: De Prijs van design | marbie design blog

De Prijs van design | marbie design blog — Thu, 26 Jan 2012 23:34:34 +0000

[...] Why professional logo design does not cost 5 dollars [...]

By: Kiz

Kiz — Fri, 20 Jan 2012 12:38:58 +0000

Or you can agree on the $5, but then make it a really bad logo. And when they complain, you can just say “Sorry, you only wanted to pay 5, well, thats a $5 dollar logo.

And then get yourself a coffee at Starbucks or something.

By: Soko Banja

Soko Banja — Thu, 19 Jan 2012 11:21:45 +0000

Each logo for a company or site, or any organization which has to be paid very much, because if it is a good logo and advertising 100% success.

By: Daly

Daly — Wed, 18 Jan 2012 15:56:37 +0000

In the shortest possible – Logo is what represents you and you don’t want something cheap representing you. full stop!

By: How Much Should You Invest on Logo Design?

How Much Should You Invest on Logo Design? — Mon, 16 Jan 2012 09:50:42 +0000

[...] Why Professional Logo Design Does Not Cost $5.00 [...]

By: Jack1987

Jack1987 — Mon, 09 Jan 2012 06:28:15 +0000

well, I have found a site that offers cheap logo design at $18…did a good job for me so not complaining..not much of a portfolio but very friendly..LOL

By: In principio fu il logo: i 5 passi per la creazione | Reattiva Blog

In principio fu il logo: i 5 passi per la creazione | Reattiva Blog — Tue, 03 Jan 2012 10:15:54 +0000

[...] un buon logo dovrebbe costare più del tuo pranzo Perchè un logo professionale dovrebbe costare più di 5 dollari. Post correlatiGuida al rebranding. Come si fa in 3 passi Parliamo di rebranding, un'operazione [...]

By: Alicia

Alicia — Sun, 01 Jan 2012 06:48:00 +0000

Now I know. This is very much valuable information. No wonder! HAHAHAHA. Thanks!

By: Stara Planina

Stara Planina — Sun, 25 Dec 2011 16:27:15 +0000

I think that clients are completely outside the sphere of the event, and therefore should be nice to explain how development costs logo.

By: Business Logo

Business Logo — Tue, 20 Dec 2011 21:15:50 +0000

Absolutely agree with everyone. I also do not think that cheap logos are worth going for at all unless you are happy to redesign them some time later on. However, by then you could already have done the damage to your brand. Great post. Thank you

By: Villas In Dubai

Villas In Dubai — Mon, 19 Dec 2011 13:01:12 +0000

It is quite complete info but i want to add one more thing that there are many different web or logo design design companies that offer you affordable and high quality logo designs. It’s all depends on you what you choose. So, spending money is not a big deal but spending it on a right way really matters.

By: VOIP

VOIP — Sat, 10 Dec 2011 09:57:02 +0000

This Site is really Very Much legitimate regarding the details…thanks for submitting……….

By: joanna

joanna — Wed, 07 Dec 2011 06:39:33 +0000

I completely agree with your article! It is great and so true!
I just wanted to add that we also have studied a long time to have our profession and very often paid a lot of money for it!

By: Soko Banja astma

Soko Banja astma — Mon, 28 Nov 2011 12:17:28 +0000

Professional development for the company logo is very serious business and am a buyer and gentle that a good logo 50% of the seriousness of the company. Your post is great and how to explain what needs to be done. Thanks for the advice.

By: Houston Web Design

Houston Web Design — Mon, 28 Nov 2011 06:51:51 +0000

I agree many times those that spend money on a cheap logo will then go looking for someone to redo it in the future. This being said, many times, there are the smaller companies that do not need a very expensive logo and will do just fine with a cheaper logo to start. I do agree with the fact that it is hard to decipher the cost of a logo since not only do you need to include your design time, but you also need to include the time that you will be dealing with the client while they are making up their mind and all of the changes that they would like to make.

By: ¿Por qué un logotipo profesional no es barato? Parte 2 | Herbug Studio

¿Por qué un logotipo profesional no es barato? Parte 2 | Herbug Studio — Sun, 20 Nov 2011 03:48:39 +0000

[...] qué un logotipo profesional no es barato? Como bien describió Justin Cass en su blog “Why logo design does not cost $5″ existen claras diferencias entre un logotipo “barato” y uno profesional. Todo [...]

By: ¿Por qué un logotipo profesional no es barato? | Herbug Studio

¿Por qué un logotipo profesional no es barato? | Herbug Studio — Sun, 20 Nov 2011 03:41:04 +0000

By: Nate

Nate — Sun, 06 Nov 2011 20:41:16 +0000

Nice read. Thanks for the post.
One of the ways that clients can help themselves out, is to sit down and write a comprehensive brief. I mean, if you are going to spend good money on a logo, you should have at least thought about the subject extensively yourself. Use emotive language when talking about your product or service, even to the point of describing it in heat, smell, taste and texture. A good designer should be able to pick up on these “vibes” and translate your wishes accordingly. As part of the commissioning process, also stipulate that they should be able to explain how their designs meet your criteria.

By: Web Design

Web Design — Thu, 03 Nov 2011 19:02:58 +0000

Anyone wanting a logo for $5 do not deserve a logo. It is like ridiculing someones creativity.

By: Ginger Jo Barreto

Ginger Jo Barreto — Thu, 03 Nov 2011 15:06:49 +0000

Very well said. You wrote the article 3 years ago, and people are still commenting. I will point people toward your blog if they question the cost of logo design. And still with all the work that goes into logo design, I would say that the average designer is still not compensated for what is entailed in the process. Many thanks for your time.

By: Stand Up Against Spec Work @ Unknown Ink Design

Stand Up Against Spec Work @ Unknown Ink Design — Wed, 19 Oct 2011 18:42:48 +0000

[...] and identity is a dangerous path to tread. Jacob Cass, an independent graphic designer, wrote a very informative article comparing the product from a design contest and the products designed by professionals. His points [...]

By: Kenn Schroder

Kenn Schroder — Fri, 14 Oct 2011 00:22:54 +0000

For giggles, I tried getting a logo for $5.

Nightmare.

It looked something like a captcha code.

Kenn Schroder

Blog + Report + Free Chapter to help you get web design clients.

By: Lucid

Lucid — Wed, 12 Oct 2011 01:21:27 +0000

thanks for ths article its really true. Logo design should not (in my opinion) cost less that £100 in the UK. Yes! £100. Noone should be forced to work below minimum wage – especially not if they have a degree to backup their skills. Many people will push and push for as low a price as they can get, and there are people who will work for these utterly low prices. No, paying more does not mean you will get a good design. But those graphic designers charging less should be ashamed of themselves for a)putting themselves down to badly b)ruining everyone elses chance at affording basic commodities! Thanks for posting

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By: shallowpockets

shallowpockets — Tue, 04 Oct 2011 01:07:57 +0000

Listen,

I think the people replying to this ad are primarily Designers with an unrealistic vantage point. I am not a logo designer, but I am a MUA…so I do understand what it feels like to have people NOT understand the value of the artist.

HOWEVER, I agree primarily with, Bryan D. Hughes. McDonalds is in NO WAY in competitions with Fogo de Chao or Ruth Chris or BONES. They are in competition with BURGER KING, and WENDYS… Having ANY dish at either of the High End places would IMMEDIATELY give me an appreciation for the higher quality. In like manner you ability to design a piece that adequately represents my vision as a business owner should IMMEDIATELY set you apart from the $5 artists.

As an artist I have to do consultations and trials that are often free to win the client. Who is shopping around by the way! Best bang for the buck is the ONLY thing a customer is looking for, but once you get them in your chair or in your face THAT is the opportunity to set yourself apart.

The reality is, as a small business owner with ZERO start up costs I DESPERATELY want and wanted a professional unique one of a kind design but could NOT afford one. It was not a matter of “being cheap/moocher” I literally could NOT afford it. While, I did NOT want to get a cookie cutter design, I had NO CHOICE… Now, that my business is growing and evolving I an setting aside funds that will enable me to TRULY brand myself…hell I may even need a new biz name, but to get myself started I HAD to go with the vista prints and the 99designs contests. So, in reality it wasn’t a matter of competition… it is ALL most of us small business owners can afford… I almost cried when I realized I couldn’t afford anything better to represent what I stand for… It was AWFUL to design a business card, and run into friends beginning in the industry to find that they had picked the EXACT same template as I had…UGH!!!! TRUST ME, MOST of us lower income small business owners are who are funding the spec/template/contest sites, and it is NOT because we don’t appreciate nor see the value in professional work…it is simply because we don’t have the means…LITERALLY!

I hope that this helps you understand the other end, and there are A LOT more of us than there are of those trying to get over.

By: Ricky

Ricky — Thu, 29 Sep 2011 12:12:08 +0000

Why would you pay the designer (up front or entirely)?

Because you gave him a job to do and it will take hours to do so. If you don’t like the end result, consult with your designer. He/she will try to make the customer happy. It’s part of the project.

“But I can first look at a car before I buy it.”

Yeah, but if you don’t buy it, the product is still sellable. Logo’s (in fact, most kinds of design) aren’t sellable to just the next person who comes by because they are custom build for one company.

“I think a lot of $20 logo’s look just fine”

It’s true! Of course there are nice $20 logo’s. Sometimes, the first thing that pops into your head is perfect. And indeed, Henry from around the corner doesn’t need a very expensive logo because his business is quite small.

“And the Nike logo was very cheap”

Yes, but try to find a shape now that is that simple and just as recognizable. Business has changed since then.

By: Pokemon

Pokemon — Sat, 24 Sep 2011 11:46:37 +0000

Try deviantart for cheap and good logos.

By: Denim Geek

Denim Geek — Thu, 22 Sep 2011 09:48:09 +0000

good article…. im sure most of my clients think a the going rate for a logo is £5…. that would get you about two lines.