Top 7 Most Cliché Stock Images Used in Web Design
Published on Tuesday, September 30, 2008 – 9:00 am
Sometimes clients ask us to implement ‘not-so-unique’ elements into our designs and sometimes it seems almost impossible to convince them otherwise, however, hopefully this post can suggest some reasons why not to use the old web design stock imagery clichés.
I will do this simply by showcasing the most generic and cliché stock images (still) used in web design today. Please also take note that there is nothing wrong with using any of these images if used appropriately.
The Four Part Series
- Top 7 Most Overused Techniques & Elements Used in Graphic Design
- Top 7 Most Overused Icons / Shapes Used in Graphic Design
- Top 7 Fonts Used by Professionals In Graphic Design
- Top 7 Most Overused Stock Images Used in Web Design
Below is the fourth article.
The Business Handshake

The Call Center Woman / Man

Group Of Business People

The Rising Finance Graph

Skyscrapers

Tech Paraphernalia

The World / Globe

How To Avoid Using Cliché Stock Imagery
Avoiding clichés in web design may be difficult especially when the client wants a particular image however the best way to get around it is to ask “why”. Why do you want that that particular image used? Is there another way to portray that without the use of cliché stock images? Always ask yourself what you are trying to communicate and then work from that.
If you enjoyed this post, you should subscribe so you don’t miss out on the next article in this series. You may also like the much more humorous take on cliché stock photography.
Is there any other cliché imagery you think should be added to this list?
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Ivan on Sep 30, 2008 said:
You hit the nail right in the head!
Daiver Pedemonte on Sep 30, 2008 said:
I absolutely hate the use of this kind of stock images and it is strictly forbidden at our studio. We are usually able to talk the client out of it, but sometimes it is a great battle.
Jacob, I do disagree with you when you say that, if done properly, they should be used. We’re way past that point. Using stock images like the ones in this article is just wrong and repetitive. It is so overused that it just looks fake.
Great blog! Looking forward to reading the other articles of this series. So far they’ve been great!
Jonathan Melo on Sep 30, 2008 said:
This is so true. There is no shortage of the lady with a headset on, smiling at you.
Prescott Perez-Fox (@scottperezfox) on Sep 30, 2008 said:
You forgot the classic “hands cupping a small pile of dirt, with tree sprout growing out of it”
Keane on Sep 30, 2008 said:
I see the call center man/woman image used almost everywhere. Especially on the support area of a site. Well, that explains it. Haha…
Jin (@jzy) on Sep 30, 2008 said:
The good thing is a lot of photo sites now accept stocks from independent/amateur photographers. So there’s a lot more to choose from than before.
Jeff Clark on Sep 30, 2008 said:
Don’t forget about the obligatory “Two-to-Three People In Front of the Computer, Both Smiling, One Pointing at the Screen”
You know you love it.
Steve Brown on Sep 30, 2008 said:
This is poetic, my absolute favourite post so far, ‘group of business people’ is beyond words for me, I love them, but if this is wrong what is left? Is cliche truth? You have just trashed the portfolios of 90% of designers (sorry designers I am being flippant). I’m glad you did not venture into showing hands cupping anything, worlds, cotton, trees etc.a whole other can of worms. Great post.
Lasse Rintakumpu on Sep 30, 2008 said:
There’s also the “smiling doctor / nurse” image, possibly with smiling patients included.
I agree with Daiver that unlike the elements presented in the first two “Top 7″ articles you really shouldn’t use these stock photos. Ever.
If the client insists, go with the theme but come up with something different.
Like the typical business people group having a picnic or the globe made out of pills or psychiatric couch instead of the call center lady or whatever communicates the client’s intended message (once you’ve actually extracted it).
The photos in this article don’t communicate, they’ll just be dismissed.
Jeremy Davis (@jeremydavis) on Sep 30, 2008 said:
I would add the puzzle piece one. Either just a puzzle piece standing alone or the one that is just about to go into the puzzle completing it.
Any website that claims to offer ’solutions’ try to fit that one in someway or another.
Carsten Nielsen on Sep 30, 2008 said:
OMG I think I might be having an aneurysm!
Anrkist (@anrkist) on Sep 30, 2008 said:
When I clicked on this I said to myself “There better be a handshake, if not, someone fails.”
I was not disappointed.
Paul on Sep 30, 2008 said:
I imagine the article would look very different if it was “Top 7 most cliche images used in adult web design”.
Alek on Sep 30, 2008 said:
oh so true. scary how often these are used
Timothy Long on Sep 30, 2008 said:
preach it, brotha!
Jeremy Newton on Sep 30, 2008 said:
I admit that you are so stinking right on the nail with this topic. I hate going to websites and seeing these images I usually hit the back button on my browser when I see these cause to me it seems like they don’t put in enough effort at all.
Lamba on Sep 30, 2008 said:
This is true. Use of cliche images does not just diminish the importance/ reliability of a website but it also takes away the quality of an otherwise good design.
Images used for web design should be as original as possible.
Marc Elmlund on Sep 30, 2008 said:
Hehe, when you first announced this series of articles, two things immediately sprang to my mind - smiling callcenter woman and the handshake.
I actually take some pride in the fact that during my 15 years as a designer, I have yet to use a single one of these examples
Nathan Beck (@redswish) on Sep 30, 2008 said:
Hahaha freakin hilarious… because it’s so god darn true!
We designed a corporate website recently and yep, we fell into the trap and have big smiling office people gathered around a conference table. Ugh it pains me but it suited the entire image of the company…
I did however sneakily slip an attractive businesswoman in with a very low cut top and exquisite assets :p
Jo Spargo on Sep 30, 2008 said:
I agree with a couple of others here - the only one missing was the hands cupping dirt with the sprout. But you only have 7 to work with so something has to miss out. I have had the pleasure of working with such an image twice (one an illustrated version) - emotive but soooooo overdone.
Sketchee on Oct 1, 2008 said:
So familiar, it’s creepy! You see these everywhere
Chris Smith on Oct 1, 2008 said:
Come on, admit it, we’ve all used one of these?
I think you may have missed the old link in a chain stock metaphor shocker.
Great series!
Zack on Oct 1, 2008 said:
Another one I would add is the ultra-high-angle shot with the model looking straight up. That one floating around of the cute-blonde-girl-with-braids is more overused than Papyrus.
As website manager for a medical company, I have amassed a collection of wonderful variations on all of the above, on behalf of my bosses’ requests. I have nurses doing the business handshake. A group of business people, standing in front of tech paraphenelia. A bar graph with the globe behind it.
maritess on Oct 1, 2008 said:
This is hilarious but so true! Great article. I came across your page googling about logo. I’m trying to rejuvenate my high school learning in commerical and graphic design. I’ll be reading more of yah!
Graphic Design Freelance on Oct 1, 2008 said:
You nailed it there. That Handshake one we see everywhere.
frank on Oct 1, 2008 said:
I’d like to classify this article (and author) as one of the most cliché things in a blog. 7 most blah blah blah, 10 most blah blah blah.
You’re a cliché. Just like the clip art. But about half as useful. A pot calling the kettle black.
Adam Singer on Oct 1, 2008 said:
Call center person always looks certifiably happy…so unreal.
Steven on Oct 1, 2008 said:
You want to talk websites with stock images? Take a look at this one http://www.goimr.com/ it’s almost a crime against web design.
Theo on Oct 1, 2008 said:
That one’s bad Steven but this one is worse: http://www.noamdesign.com
Talk about cliche stock photos! Just plain ugly.
At least there is no sound like that one.
Ben on Oct 1, 2008 said:
And the man-of-inderminate-nonwhite-race rushing through the airport
Sean Blake on Oct 1, 2008 said:
As a test, I made this (http://img248.imageshack.us/my.php?image=hilariousmu9.jpg) and showed it to my boss saying, “this should be the new design for [insert project name here]”
I KID YOU NOT when he said, “Wow, that looks very corporate. I love it!”
I proceeded to question if there was a god while contemplating taking a .357 to my forehead.
Traverse Davies on Oct 1, 2008 said:
I’m not a designer, I’m a programmer and I have been forced to use basically all of these when working for a couple of different design agencies. I’m also a photographer, so a little piece of me dies inside each time I have to use one…
My fiance is a designer. She has never used any of these images, and actually presents the client with photo choices, and makes them choose from among them. Often they are photos we have taken, which means they are unique to that client.
Anil on Oct 1, 2008 said:
It’s easy to say something is overused and criticize things such as this. But, do YOU have any ideas as to what to use instead?
JT on Oct 1, 2008 said:
You’re forgetting about the biggest cliche. Letting people add useless comments to every page, you know, like this.
Darryl on Oct 1, 2008 said:
What most designers and creatives consider to be cliché and Kitsch imagery, some (less open-minded) clients may unfortunately gravitate towards and find appropriate in communicating their corporate message(s). I agree, the images above are blatantly overused to say the least; they represent a type of visual crutch for fresh thinking.
Mario on Oct 1, 2008 said:
Has anyone asked themselves why these images are a cliche? Why have they been used so much?
My theory is that it’s because they’re to the point, safe (many people don’t want to give their money to “edgy” companies) and acceptable to a large general audience much as some variation on the button interface is most easily understood by the general public as well. These images are a shorthand for what a lot of companies want to convey about themselves.
By blending in with everyone else they associate themselves with a particular industry standard. Design is not Fine Art and doesn’t always need to communicate a unique vision. In some clients eyes, that’s even a detrimental approach. Design should meet client objectives not our own artistic needs. If the two coincide great! If not, so be it.
CM on Oct 1, 2008 said:
Have any of you ever dealt with a company that makes over a billion dollars? Consistency is required - when you literally have people with IQs of 70 trying to use a site- the best course of action is to use extremelly common elements to represent content (nothing new). So yea, it may be ‘corporatey’ looking, but guess what, they are a billion dollar company. So who is right - the company who hires a designer to make them a site that conveys the designer’s ideals; and looks real good, but confuses 1/4 of the crowd due to the artistic nature of the site? Or a designer who uses tried and true methods and elements, and makes a site that appeals to a greater number of people, looks good, but also looks very much like another website seen over and over again? If money talks, I would have to go with the corporate designer.
This is also a question that doesn’t take into account the type of industry - if you are designing a site for an art group - then yea, free reign works - but desing a site for a pharmaceutical company, I bet some of these photos are REQUIRED by the brand loyality/marketing director. I put a million on it. And are they wrong? No - they know obvious, well known photos like this will guide the user’s mind in the direction they need.
That said, I do agree that they are overused, but that is the point. If you don’t want to create a site with these elements, don’t - nobody is forcing anyone. But keep in mind, money talks and it doesn’t lie. These photos are overused for a reason, and I don’t see anybody stopping anytime soon.
Thought I would stir up the crowd and offer a different perspective.
CM
ChocOlarte! on Oct 1, 2008 said:
one more thing to add, the picture of the business group, is almost always interracial, to show a more diverse side to business. A melting pot if you will…
Carry on.
Westchester Computer Services on Oct 1, 2008 said:
Hahaha, Nice!
jeffjeffjeff on Oct 1, 2008 said:
You forgot the bobble-headed people. You know, the ones where people are shot from a high angle making their heads look huge:
http://img81.imageshack.us/my......omerx7.jpg
>:|
Oh and someone had the genius to combine the handshake with the computer screen for the ULTIMATE COMPUTER BUSINESS-TO-BUSINESS ENTERPRISE MARKETING SUCCESS IMAGE EVER:
http://img212.imageshack.us/my.....kinzm6.jpg
JR on Oct 1, 2008 said:
I use all of them all the time in my local internet’s at work!
lol!
DKumar M. on Oct 1, 2008 said:
Well, that’s kinda necessary for any business coz having things & showing things means a lot for clients or users.
Never let your self down in front of clients… the the policy.
Gareth Coxon - Dot Design on Oct 1, 2008 said:
ah! the old hand shake image, you can’t beat it for ultimate cheese!
Gary R Boodhoo on Oct 1, 2008 said:
cup of coffee remains popular 10 years later, you know for kicking back and relaxing while paying your bills.
kopfnick on Oct 1, 2008 said:
Excuse me? Two words: Matrix Numbers!
imusuallynot on Oct 1, 2008 said:
As a challenge - can someone try to incorporate as many of these elements into 1 giant image? The ultimate cliché. That would be hilarious.
alec East on Oct 1, 2008 said:
I used to work for a stock library and, even there, we were amazed by what the public wanted. A roller-skating businessman punching the air while closing a deal on his mobile phone is still my favourite.
web on Oct 1, 2008 said:
I’ve seen each of those pictures at least TEN times on different sites.
M.joshua Cauller on Oct 2, 2008 said:
I agree. And I hate the fact that I’ve used all of them.
Peter on Oct 2, 2008 said:
Haha, Jeff Clark is right, the ol’ three business people in front of the laptop, evenly distributed across ethnic and gender stereotypes. I’ve used that as a profile photo in the past.
Daniel on Oct 2, 2008 said:
those are my best-sellers
Fubiz on Oct 2, 2008 said:
So true.
kat neville on Oct 2, 2008 said:
I think people miss the point of why these pictures are used so much…. It’s because everyone is DOING THE EXACT SAME THING in their company. Most companies do the following things: make business deals, talk to customers, try and build something quite abstract (and probably quite boring), and try and make it worldwide.
In essence, I think most people want these images because they don’t actually have anything else to show. Most businesses are B-O-R-I-N-G!
Robert on Oct 2, 2008 said:
Cliche remains cliche because it’s popular. Why is it popular because it’s recognizable and because it’s been done 1000 times before. If it’s not broken, don’t fix it?
XSitePro Reivews - Vinson on Oct 3, 2008 said:
Yes, most of the images like generic and like a common face.
But I also think that because all these images are presentable to the clients.
Food for thought.
Dainis Graveris on Oct 3, 2008 said:
Yeah, but it’s really dependent of client.. Not always You can talk client to choose something more unusual.
Doug C. on Oct 3, 2008 said:
This is true, but then the best way to get around this is to suggest an alternate method of getting the same message across in the design.
Mark Argentino on Oct 3, 2008 said:
Too funny, I use the top left image on my site, you are so right… now I may consider changing it!
Thanks and all the best,
Mark
Josh of Cubicle Ninjas on Oct 3, 2008 said:
Clients like these images. They actually ask for them. And for cheesy business people they work to sell simple ideas. Personally, I’ve had enough for a few lifetimes…
But just because we’re designers doesn’t make our opinion more valid. And selling a point differently doesn’t mean it is any better.
You have to ask yourself why you design: Is it to put new combinations of images and text together, or is it to tell a story to an audience?
chriskalani on Oct 3, 2008 said:
hahahahaha, the handshake! So classic! Another one is like the really random diverse group. Black woman in a wheelchair with an asian guy and a white business woman or something.
Jeremy on Oct 3, 2008 said:
Stock photography should rarely ever be used. It’s good when the client is on a budget, but there are ways around using photography at all if it isn’t accessible. Stock photography always looks fake and disconnected if it ever contains people, because your audience will always try to associate it with your client when there isn’t a connection at all. “Who are those people? Do they work there?” The answer is “no” and the client comes off as cheap and lazy.
brian (@anistock) on Oct 3, 2008 said:
I was VP of sales at Stockbyte, it always amazed us that the designers always went for the safe options, we could not shoot enough of business images- handshakes, smiles, serious, thinking etc etc. When we looked at comp downloads the designers were stil using the safer images, not sure how many clients ever get proposed radical or different themed images. Maybe designers are just as commerical as the clients they serve
Ranko on Oct 3, 2008 said:
This is a useful article , i am the admin of http://www.tentenx.com
Tom Brearley on Oct 3, 2008 said:
Sometimes the best thing to do is to put your hands together, smile, remember your friends, take a new direction or look for a higher power. Then get back to the computer and take over the world.
Corporate Babysitter on Oct 4, 2008 said:
CM,
“Have any of you ever dealt with a company that makes over a billion dollars?”
As a matter of fact, I work for global corp that’s been in business for over 100 years, and makes, well, we won’t get into that. What’s worse than having “people with IQs of 70 trying to use a site” is dealing with employees with IQs in that range. I mean, Christ…an electrical engineer should be able to OPEN A FRIKKIN’ DOOR, instead of whining “I can’t get out”. Maybe because it’s not electric, I don’t know. God, how I pity the typical corporate cubicle-hamster.
Lauren on Oct 4, 2008 said:
I just worked on a corporate website for one of the 50 largest companies in the world, which is worth over a trillion dollars. Two of these EXACT images were used. I could not talk them out of it.
Dangger on Oct 6, 2008 said:
Dude, awesome pic, definitely gonna use some for my new website!!!
Cindy on Oct 10, 2008 said:
HAHAHA that’s exactly what i’m supposed to do right now…will be only the third time i’m using it. Anyway great blog ! great article as usual!! THX !
Torley on Oct 11, 2008 said:
LOL, this totally cracks me up. Also count in pix of “Kat Herding”, or whoever her original model is.
J.T. Shaver on Oct 11, 2008 said:
I’ve seen them all. It’s funnier that some people will come in and ask for those kinds of images because they “look corporate and make a company seem larger than it really is.”
Shaver Design - Print, Identity, and Web Design
Mitch on Oct 11, 2008 said:
I do aprove of Sydney skyscrapers.
Jacob Cass (@justcreative) on Oct 11, 2008 said:
Wow, thank you everyone for all of your comments, I wish I had the time to reply to each of you individually!
Thanks for your input once again, I appreciate it.
Jad Limcaco on Oct 11, 2008 said:
Yeah, this is so true.
Mike Dragonetti (@mikedragonetti) on Oct 15, 2008 said:
I have to plead guilty to the handshake one!
The reason I used it was for a flier I made for my networking group. I figured “what better way to show a business arrangement?” I also agree with Davier’s comment, “if you use it properly” There’s a time and place for everything as long as it’s in moderation.
Dave Fox (Diaper Dad) on Oct 17, 2008 said:
OMG how many times have I seen that group of business people, sooo tedious and so indicates an off the shelf website these days.
Chalmes on Nov 4, 2008 said:
What about the classic company photo with prominently-placed minorities?
TheLoneHoot on Nov 29, 2008 said:
I’m not a designer. This link was sent to me by another person who is one. I suppose I’m simply one of the pitiful “cubicle hamsters” with “an IQ of 70″, because I personally don’t see much wrong with using these images. Who cares? I’m an average “user” and I don’t give a rodent’s posterior about how often a stock image is used because, I suppose, I’m more into the functionality of a website.
To me, unless the aesthetics profoundly detract from the site’s utility, then decrying the overuse of stock imagery is little more than artistic snobbery. Reading over these comments is actually quite shocking, really. The level of arrogance and elitism is disgusting.
So people tend to gravitate toward stock imagery - who cares? It works, it’s what people want, or perhaps a combination of both. Regardless, it doesn’t mean your taste is necessarily superior to anyone else’s.
Your comments are so telling…
mrelusive on Dec 2, 2008 said:
“It works, it’s what people want, or perhaps a combination of both.”
Yes, it’s what people/stakeholders want, I’ll give you that. But no, it doesn’t work.
If you do some testing between a page with no Stupid Generic Photographs and ones with them, users (not designers, not marketers, just average people grabbed off the street and shoved into a white van…) tend to be drawn to them so much that they either:
a)have trouble reading the actual content because their focus keeps shifting between text and the dude waving his Montblac pen at the user in an aggressive manner
b)smell the fakeness and disconnect of these photos and try as hard as they can in their mind to discredit the company (it’s not just designers that do this)
Yeah, any image can be guilty of making a user do A. But using images that actually support the content and seem more real (almost no one really believes the dude stuck in a cubicle in a call center is eager and willing to take our call) works a lot better than using the images in this post.
I can’t speak for the other commentors, but it’s not that we want to be experimental or arty. We just want to use imagery that actually supports the content on the page these images are used. More often than not, you’ll see these images used on pages that have nothing to do with the context of the photos (ie: a dude talking on his cellphone in a page titled “Our Experience”).
Douglas on Dec 19, 2008 said:
You forgot the countless racks of servers with funny lighting you see on every web hosting site!
Galeria stron CSS on Dec 31, 2008 said:
Huh what? I see a word “pijemy” which means in my national language “we drinks”. Where You get from this photo? Other words seems like part of the polish words, but I’m not sure about this. Anyway another nice article and I must said I;m following You for some good time. I hope that You will at least stay at the same grade with Your work. Best Regards.
Bart from Poland
Mississauga Homes on Feb 21, 2009 said:
This is a perfect post because it is so true! It’s amazing how often you see the same images and the same types of images all around the web. It just goes to show you that standing out in the right ways can really help you get ahead in business. This is especially true as more and more businesses are making their way on the web.
Good post!
Dean on Mar 12, 2009 said:
What kills me is the runaway use of globes in logos! “Ed’s Lumber of Pewamo-Westphalia” does NOT need a globe in its logo. Sorry.
Scifi Roleplay Forums on Apr 25, 2009 said:
I love this article and I hope you reprise it in the future with an expanded list and more explanation text.
Andrew on May 9, 2009 said:
So I waded through this whole pile of comments just dying to see someone’s creative alternatives to any of these. Doesn’t anyone have anything to showcase that’s a better approach? Cuz I could use the inspiration!
medyum on Aug 24, 2009 said:
I was VP of sales at Stockbyte, it always amazed us that the designers always went for the safe options, we could not shoot enough of business images- handshakes, smiles, serious, thinking etc etc. When we looked at comp downloads the designers were stil using the safer images, not sure how many clients ever get proposed radical or different themed images. Maybe designers are just as commerical as the clients they serve
Douglas Bonneville (@dbonneville) on Sep 13, 2009 said:
Don’t forget the angled shot of the address bar in a generic browser with “http://www” zoomed in nice and close. After all, nothing says “internet” like a giant fuzzy pixelated angled “http” to help the hapless get clued in to your savvy message
sloan on Oct 9, 2009 said:
uhh…. you encompassed TONS of images with this. It’s neat but:
1. People standing
2. People sitting
Ok… I’ll never use images of people standing or sitting again!! The list is neat tho thanks!
Cara Dixon on Oct 20, 2009 said:
I have seen these images countless times on different websites - especially the hand shake! Great post! Thanks for sharing!