Comments on: Creating A Corporate Identity For A Beer Label: Part 2 – Billboard Design

By: Virtual Agents

Virtual Agents — Tue, 13 Sep 2011 02:09:07 +0000

Very interesting creative design Jacob. Much like the concept number one. Giving a complete attention to the work you do, the contents promotes the product well.

By: arriv

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i’m okay

By: christopher owiti jaoko

christopher owiti jaoko — Mon, 11 Oct 2010 08:24:40 +0000

in the first conceipt the beer bottle on the road is not very visible, u should have made it brighter or give it an outer glow effect, otherwise i like the first billboard

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By: Chris

Chris — Wed, 05 May 2010 15:42:19 +0000

I’ve enjoyed reading this series, but must admit I disagree with the masses on which is the better billboard. While board 1 appeals here on a white background (despite the bottle placement issues), in the real world the billboard will be seen in a variety of background scenery. Background elements such as trees, weather, structures, etc. will diminish the overall effectiveness. In a magazine?.. brilliant. On the road, not so much. The second would work much better in a variety of settings and most effectively during daylight hours. When engaging in an exercise like these, your best bet is to go walk the walk and place your billboard over existing boards in a variety of settings to get a true sense of effectiveness. Good stuff though.

By: Faree

Faree — Thu, 03 Sep 2009 08:35:36 +0000

When i first saw option 1, i thought of myself driving at the highway and having seeing the option 1 billboard. So probably it would be better for highway. It is very eye-catching as it is a daytime look so it stands out more.

I do like option 2 as well. It has a very classic look and i can imagine it being put up at billboards around downtown area where there are lots of things going on.

That was my impression when i saw the 2 billboards. To me, both concepts are still good to use.

By: Atlanta Graphic Designer

Atlanta Graphic Designer — Tue, 30 Jun 2009 12:14:44 +0000

I like the second concept. Its great.

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By: James

James — Wed, 26 Nov 2008 21:31:40 +0000

Concept 1 is awesome. Very eye catching. The design & contents diffinetly promotes the product.

By: Kathy

Kathy — Thu, 20 Nov 2008 12:14:29 +0000

I vote for design #1.

Only one suggestion. I enjoy beer. My favorite of all beers is one that has just been pulled out of a cooler of ice with ice crystals clinging to the sides of the frosty glass. Show that to me while I am driving in the desert and my mouth starts to water.

I don’t see either of the billboards promoting drinking and driving. But then I am not your target market… 54 and responsible.

Love your work.

By: Paul

Paul — Mon, 17 Nov 2008 15:43:10 +0000

Great designs. I like the first one as it grabs your attention and really different from other advertisements. Awesome work.

By: Fondos de Pantalla » Blog Archive » The Design Process Of Creating A Corporate Identity For A Beer Label: Part 3 - Annual Report Design

Mon, 17 Nov 2008 14:49:19 +0000

[...] PART 2. Creative Billboard Design Pitch digit fictive sign designs to the collection supported on the chosen beer from send digit > the collection module balloting on prizewinning sign design. [...]

By: Annual Report Design - The Design Process & Tips

Annual Report Design - The Design Process & Tips — Mon, 17 Nov 2008 14:00:32 +0000

[...] PART 2. Creative Billboard Design Pitch two creative billboard designs to the class based on the chosen beer from project one > the class will vote on best billboard design. [...]

By: Jacob Cass

Jacob Cass — Mon, 10 Nov 2008 06:28:05 +0000

Udoka,
Thank you for your kind comments and for your choice! In regards to the font I used Helvetica as it is easy to read when you are on a road traveling at high speeds… and it is also used on the bottle (where it says DOUBLE HOPPED). Thanks for your feedback!

By: Udoka Chima

Udoka Chima — Fri, 07 Nov 2008 05:45:51 +0000

Hey Jacob. I like them both. The first evokes feelings of speed and adventure and the second is sleek and elite. However I chose the first design because of originality and the cleverness of the text.

I just had quick question. Did you audition any other fonts for the line that says “next pub…” If you want my opinion, I think you could choose a different font that keeps with the “feel” of your product a bit more. I like the design but the current font seems a little generic to my eyes.

By: Jacob Cass

Jacob Cass — Fri, 07 Nov 2008 00:08:06 +0000

Rachel,
Hehe only bought a few… I will be writing an article on how to design for large format… usually it is just the same software.

Jessica,
Although you are right in some respect about it being our own self responsibility I am now leaning towards what Lalo, Mirko and Erzen have mentioned. Sometimes it does take feedback from others to advise you on bad design decisions however you shouldn’t take it to heart… it is a lesson learned.

It reminds me of a scenario from Tom Watson (starter of IBM)…

One day a man in the company made a mistake that cost Tom Watson $600,000. Everyone mentoring and advising Tom Watson suggested that the man should go. But Tom Watson said, “Why would I want to fire this man and let all that experience go to a competitor? I just spent $600,000 to train him.”

Lalo,
See my comment to Jessica.

By: Lalo

Lalo — Thu, 06 Nov 2008 15:33:34 +0000

Hi Jessica, its not that the road and beer is telling you to drive and drink, but trust me i have worked with Casa Cuervo makers of tequila Jose Cuervo and with Grupo Modelo makers of Corona beer, and theres no way they want to realte any of their products whit an image of a road, maybe you and many here are mature and responsible but not all 25 YO guys and girls are that way, thats why you usually just see a product shot on billboards or images of beach and party related to alcohol products. And Jacob yes your teachers should give you more real life feedback, cause sooner or later youll face something like this with a client.

Cheers!

By: Jessica

Jessica — Thu, 06 Nov 2008 14:15:03 +0000

I don’t understand how the first design encourages drinking and driving. It’s telling you to drive TO the pub for a Gruen Beer, presuming that you are not yet drunk. Once you get to the pub, it’s your responsibility to manage your alcohol intake, just like if you went to a club, party, etc.

Obviously if you want a drink, you’re going to have to drive somewhere to get it, and then get yourself back home safely. Somehow the billboard just wouldn’t seem as effective if it said, “Turn around, go home, and enjoy a Gruen Beer.”

That being said, I prefer the first design, but I agree that it should be altered slightly so that the bottle doesn’t appear to be sitting on the road.

Great series!

By: Rachel

Rachel — Thu, 06 Nov 2008 03:59:20 +0000

Hey Jacob. I bet you had to drink a lot of beer to research this particular identity design project. I would actually love to see you write an article about how to design something for an oversized item such as a billboard or the side of a bus. Is there special software for this?

By: Jacob Cass

Jacob Cass — Thu, 06 Nov 2008 00:23:59 +0000

Erzen,
Yes the target market was for US or British markets, but don’t you not have those yellow warning signs also? I remember seeing them all the time when I was in the US… not so much England as I was only in London but they must have similar warning signs? The next pub connection is not necessary at all, I was just showing my thought process but I can agree on the negative connotations. Lesson learned… if only I received this sort of feedback from my teachers.

Peter,
Yes, I also believe this… like I said it makes the unfamiliar, familiar.

Matt,
See my reply to Erzen, thanks your opinion too!

Woke,
Yeah that would be great, having two kangaroos on a sign just outside a pub or something!

Lalo,
Thanks you Lalo, I appreciate getting this feedback, especially since this is my 2nd billboard design project… it is always great to hear feedback like this as it sure doesn’t happen from my teachers.

Pienose,
See my replies to Erzen and Mirko. Thank you.

Hooray my 600th comment.

By: pienose

pienose — Wed, 05 Nov 2008 16:35:46 +0000

I think the seeing double one could be a bit dodgy, seeing double? pissed?
and I would try and sneak the ‘double hopped’ slogan into the first one, I just love the way every time I see the logo and double hopped it makes me smile =P

By: Lalo

Lalo — Wed, 05 Nov 2008 15:27:30 +0000

I agree with mirko and ezren, the billboards do have a negative connotation, even if in australia its allowed to with a BAC of under 0.05. I dont know of any beer company that would want to realte the alcohol with driving, that just dont happen, regarding to the design itself the first one its more eye catching but still needs more work.

By: Woke

Woke — Wed, 05 Nov 2008 14:32:59 +0000

1. Nice idea, though I think the layout could be more interesting. Seeing the signboard itself as an installation in the highway (rather than as an image in the billboard) would be awesome.

2. A bit surprised to see the kangaroo pair mark visually detached from the ‘Seeing double?’line. I think this would have worked better than doubling the bottle emphasizing on the double vision.

Voted for 1.

By: Matt

Matt — Wed, 05 Nov 2008 13:05:43 +0000

I have to partially agree with Erzen, I do think that the concept might be lost on some people. However, I would like to think that most people in our age group, that would be shopping for a beer like this, know about the Kangaroo warning signs in Australia and would still be able to make a meaningful connection, even though the original concept of the pub sign might be lost.

By: Peter

Peter — Wed, 05 Nov 2008 13:04:46 +0000

Hi Jason,

Voted for option one! Its a lot more eye-catching I think (am thinking about this in terms of me sitting in my car and seeing it as a billboard).

By: Erzen

Erzen — Wed, 05 Nov 2008 12:34:45 +0000

I like both designs from the design perspective. But I though the target group is “25 years+ age group (boutique beer market) in the British or US markets”. I think that its not so easy to understand the billboard or the message that it is supposed to delivered. Maybe this could work in Australia, because they are familiar with “next pub” signs but I am not sure for young people in US and UK. As Mirko pointed out it could take a negative connotation. Just a thought, what do you think?

By: Beer Label Design - The Design Process Of Creating A Beer Label's Corporate Identity

Wed, 05 Nov 2008 10:58:57 +0000

[...] The Design Process Of Creating A Corporate Identity For A Beer Label: Part 2 – Billboard Design [...]

By: Jacob Cass

Jacob Cass — Wed, 05 Nov 2008 10:55:26 +0000

Emily,
Thank you for your feedback, I can see how the bottle looks like it is sitting on the road, I suppose I could either make it look like it is on the road or do the opposite, and make it separate from the design.

Mirko,
Thank you for your constructive criticism, I appreciate it as it helps me improve…

Although the billboard could be taken as an encouragement to drink and drive, I also believe that it is common sense not to binge drink – plus it is legal to drive with a BAC of under 0.05 in Australia which means you will be able to enjoy a beer 5km down the road. Also, in Australia we actually do have signs in the outback that say Next Pub in X number of KM… but I understand the fact that it could be taken negatively.

The ‘double vision’ pun does work for the design and advertising campaign as a whole and it certainly is memorable however I do understand that it could also be seen as a negative factor but in saying that, everyone knows that drinking alcohol has negative effects in the first place.

Unlike other mediums, billboard designs should be as simple as possible, which is why the ads are not so dynamic. The logo readability was raised in the first post by a few others. Thanks again.

Ace,
Thank you for your feedback.

Paul,
I believe the first one grabs more of your attention but you are correct, it does have a more modern feel.

Daniel,
Glad to hear so.

By: Daniel Richard

Daniel Richard — Wed, 05 Nov 2008 10:24:01 +0000

I don’t drink, but that one with the “next pub” poster sure does capture my attention.