23 Responses to “How To Get Sponsors For Giveaways & Competitions”

1. Adam on Nov 25, 2008 said:

   Fantastic article. I work for a climbing company as the Marketing Manager and I prefer requests by email so I can track them. Also remember to explain what THEY will get out of it, so for example; I want to know how many participates there will be, where my logo will be used, if I am the only company of my kind that is sponsoring, media coverage, a website so I can create a click through. All of this effects how much stuff will get sent.

2. Brian Yerkes (@brianyerkes) on Nov 25, 2008 said:

   Excellent article. I was just thinking today that I should create my first ever contest / prize giveaway now that I have grown in subscribers…and I was wondering how best to go about getting sponsors. Nice bit of help here Jacob, thanks

3. Preston Lee (@prestondlee) on Nov 25, 2008 said:

   Great article Jacob. Sometimes its good to know people skills are still important.

   I’m still pretty far away from doing things like this on my blog, but i will keep it in mind for the day when I need it.

4. Cristhian Bedon on Nov 25, 2008 said:

   This are great tips to find sponsors online. Doing this will a great attitude will also help.

5. Andrew Kelsall on Nov 25, 2008 said:

   Great information there Jacob. I found the example of an Email quite useful, as I sometimes write too much when approaching people online. I’ll use this post for future reference.

6. Raph on Nov 25, 2008 said:

   An interesting Post to read. It’s always interesting to find out what others write in letters like that. A bit like finding out what people put in their cover letters for jobs i suppose.

   One thing I will criticize though is the casual nature of your example email. However, it is really dependent on who you are writing to, as to how formal or informal it is and it is something you need to gauge when you sit down to write it.

   Thanks for sharing.

7. Jacob Cass (@justcreative) on Nov 25, 2008 said:

   Adam,
   I also prefer email, even if I get things on facebook, twitter, etc I always ask them to send me an email, it is easier to track. Usually I keep the email short at first and then after their first reply you have something else to backup your story… ie. elaborate on what they will receive.

   Brian,
   Well good luck with it

   Preston,
   People skills are definitely important. Good luck for when you start finding sponsors.

   Andrew,
   Yeah I find that long promotional emails I hardly ever read, maybe just the first two paragraphs. If it hasn’t grabbed me by then, well better luck next time.

   Raph,
   Yeah it is always interesting to see how others write their letters. The casual nature I thought was perfect for the nature of the sponsor but like you said, it is dependent on who you are writing too.

8. Steve on Nov 25, 2008 said:

   The whole process was dealt with brilliantly, it maintained an informal friendly feel, and it was always clear everybody was going to benefit. It is very interesting to see how many none blog owners wrote articles. Well done Jacob.

9. Joshua Sciarrino on Nov 25, 2008 said:

   Amazing post, imho.

   I had asked that question myself ‘how did he make 11k for prizes’. Great followup.

10. Jakub on Nov 26, 2008 said:

    Nice story Jacob. I have a football (soccer) website and recently managed to find a sponsor to fund a contest on my site. I simply sent him an email telling him about how important the contest is to the users, and he agreed to fund a shirt and a soccer ball. All I had to do was add the link to his online soccer store for the duration of the contest. Now, however, we have a lasting partnership in which I regularly have sponsored contests by his online soccer store.

    I totally agree with your points. In order to get a sponsor you must
    a) tell him/her why the contest is important to you
    b) tell him/her what they will receive in return
    c) tell them how many people visit your site. It is especially important for your visitors to have an interest in what your sponsor is involved with, as the sponsor may find this as an attractive reason to fund your contest.

    Thanks for your advice

11. Vin Gerard on Dec 12, 2008 said:

    Great suggestions.

    Keep in touch.

12. mxyzplk on Dec 20, 2008 said:

    nice post, it guest I could learn to get a sponsor from this post.

13. debra on Jan 27, 2009 said:

    all the way from barbados…thank you your article was very helpful….came across it by chance but i’m glad i did…ty vm.

14. debra on Jan 27, 2009 said:

    thank you

15. natashaelaine on May 26, 2009 said:

    Hi, Jacob, this is the first time to your blog, but I just wanted to say thank you so much for the straight forward tips on gaining sponsors. Although, I am not looking for any, I have bookmarked your page for the future when I am ready to do a promotion. Keep up the awesome work and I wish you continued success.

16. Jenn aka Future Mama on Jun 9, 2009 said:

    A friend just forwarded this post to me, thanks so much! I’m going to try it out tonight! Wish me luck!

17. CEOmum (@CEOmummy) on Jul 7, 2009 said:

    What do you do if the sponsor doesn’t keep his word?

    Aren’t you concerned with legal issues like your liability to provide the winner with the gift anyway.

18. Jared Thompson (@jthompsondesign) on Aug 24, 2009 said:

    This article has been featured here
    http://jaredthompson-design.bl.....-last.html

    Keep up the good work!

19. Elijah on Oct 13, 2009 said:

    Thank you so much !..

    Cheers
    Elijah

20. Wendy A. (@PaDutchTravel) on Nov 7, 2009 said:

    Thanks for the great info. This info will be very helpful in the near future, as I will be having a giveaway!

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