Recently Completed Work
Published on Wednesday, November 11, 2009 – 5:00 pmI’ve been pretty busy of late so I thought I should show you what I have been up to. Here a small showcase of my most recent freelance design work along with a brief description of each.
Sikh Youth Australia Website Design
This is my largest and most recent website to date. It has been built from scratch and is currently in coding, using Expression Engine as the CMS. It will feature a rotating article slide show, an article accordion (similar to the left side bar of this site) and a nice drop down CSS Menu along with loads of other user interactivity. The right side bar & footer will be on every page of the site.
Update 12/11/09: Testimonial
Just received a very nice testimonial from Saranpaal Calais, the Sikh Youth Australia Project Coordinator:
“We took on Jacob as designer for a new website for Sikh Youth Australia, a national community youth organisation. This project was a large undertaking and involved the organisation of a lot of functionality and content, whilst keeping the website design clean, fresh and modern.
Right from the get go, Jacob impressed us with his commitment to the project and insightful research and analysis of our requirements. His design process demonstrated a high level of professionalism, flair and sophistication. At the same time he was also able to communicate effectively and work very closely with the project team, responding constructively in interpreting and working with our feedback.
The end product was a website that exceeded our expectations in regards to creating a fantastic brand image / feel, whilst also maximising functionality. His attention to detail and understanding of current design trends and practices allowed us to achieve a result that we are extremely proud of and we would recommend Jacob without hesitation to anyone who wants a striking, professional, and functional website.”

Oké Rum Liqueur Bottle & Identity Design
This was a full branding job for a Jamaican rum liqueur / cocktail that has been in development for several months now. Work included the identity design, bottle design and a 3D render mockup (done in Cinema 4D). The bottle is soon to be manufactured.

Below, you can see a screen shot of me modeling the the Oké bottle in Cinema 4D. You could also read about the design process of a similar project I did for a Vodka bottle design.

Scott Barnes Digipack Album Cover
This is an album cover for Scott Barnes, an musician from just outside Washington DC. The album art plays on the themes of fire and revolution. It is to be printed in January after his EP has been mastered.

Logo Copyright Poster
This is a personal project that I have been working on. The poster features the (reversed) logos of the top 100 top global brands of 2009 as ranked by Interbrand, formed into the shape of the copyright symbol. The bottom right text says: “Good artists copy, great artists steal” ~ Pablo Picasso.
The idea behind the poster was to question the blurring lines between art, design and copyright. Can one just take a whole series of others work, put it into a new shape and call it art? Or is it design? I think Picasso’s quote also draws on similar thoughts… what’s the difference between copying and stealing? What is the secret to creativity?
Anyway, you can interpret as you wish. You can download this as a free A3 PDF Poster here.

Keep Calm and Stay Safe Letterpress Poster
This poster was part of a campaign that was running at Newcastle University raising awareness of student safety. I utilised the use of letterpress to create a poster inspired by a British motivational poster from 1939, titled “Keep Calm and Carry On”.
In the bottom left photo, you can see how I have cut away at lino for hours on end to create the letter forms. Blood, sweat and tears went into this one… well maybe not tears, but certainly blood.

Learnworks Logo & Identity Design
This is the rest of the identity design for the Learnworks logo that I posted about a few weeks ago. Learnworks provides on-site training, books and e-learning courses. I also had the fun job of designing their Word and Powerpoint templates.

MEGS Logo Design
MEGS is a program being developed by the NSW Department of Education and Training, TAFE and the University of Newcastle. It aims to bring students to Universities across the State. MEGS stands for “Making Educational Goals Sustainable”. The concept behind this piece was to show the cross roads of life and also to show the concept of bringing students into University… plus X does mark the spot.

Love Christ, Love Life Advertising Campaign
This was a recent piece of work completed for University for an advertising campaign promoting the life of Jesus. The use of the heart and Christ symbols create a powerful message.

Beolchi Rangel Identity Design
The identity design for Beolchi Rangel, a business management consulting business based in Brazil. I wrote up a process of how I made this logotype over on Logo Designer Blog.

Morning Fog Album
This was an experimental piece for a fictional client. I was experimenting with mark making, ink, paper and sponges and I really liked how some of the marks came out, so I decided to make it into a music album.

Medium Experimentation
This was another experimentation with many different mediums - chalk, crayon, pencil, oil pastel, biro, soft pastel, charcoal and digital manipulation. Thought it came out pretty cool, could see it on a club flyer or album cover.

Dr. Reg Edward Logo Design
Dr. Reg Edward is a British doctor who uses innovative targeted regional anesthetic techniques to target pain rather than putting patients on highly potent drugs. The concept is based on targeting the pain, hence the crosshair, however there is also a hidden + symbol inside the negative space.

Opus Grex Identity Design
This is the logo design for a new website that is soon to launch. All I can say is that the site will be a place for people to go to “collaborate on problem solving”. Opus Grex is latin for “the work of the crowd”.

Alexandre Mantacheff Identity Design
This is the logo design for a high end art & antique gallery established in New York who is operating under it’s Parisian endorser’s name of Alexandre Mantacheff. The shape you see in the middle is actually an oil tower from back in the 1880’s, as per the client’s request. Love the ‘ff’ ligature on the end.

Ford Logo Redesign
This was a personal project, my take on redesigning the current Ford logo. I kept elements from the original logo, however made it much more modern.

Biotechnology Logo Design
This is the new identity design for the Undergraduate Biotechnology Program at The University of Newcastle.

Business Organiser Identity Design
This is a logo design for a business coach / consultant that organises other people’s businesses via the use of better systems, layouts & management. A minimalist, near zen-like approach was taken here with emphasis on O for organisation. The rest of their identity is still in the works.

Comments, constructive criticism and questions are welcome, as always.
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George Barlow (@geobarlow) on Nov 11, 2009 said:
Some really nice work, you seem to have been really busy lately!
Elsa Lee (@elsa_lee) on Nov 11, 2009 said:
Going back on Picasso’s quote, one of Banksy’s pieces was a stone with the quote inscribed. However, where Picasso’s name was was inscribed, there was instead a black paint crossed over it and Bansky’s “signature” next to it. Have you seen it before?
Some inspiring pieces here Jacob. It motivates me to work more on my own self initiated projects.
Ilaria (@ilariamauric) on Nov 11, 2009 said:
Hi Jacob,
If you don’t mind, I only suggest some little improvements in the Ford logo, even if it’s only a personal work. Kerning can be improved a little in the space within O and D, in my opinion. I see the logo has become more dynamic, but the left side of the F going behind the blue ball tends to desappear.
These are just my personal suggestions
Anyway, congrats for these works, there’s some really nice stuff!
Nikhil (@powerusers) on Nov 11, 2009 said:
As always great work….
Design Informer (@designinformer) on Nov 11, 2009 said:
WOW! You got some really cool projects.
The website for Sikh is great. Layout looks very nice. I like the Ford logo as well. Keep up the good work!
elizaveta efimova on Nov 11, 2009 said:
Wow fantastic! I really love the logo copyright poster…with the hands. And the bottle design and concept is lovely. Very diverse style you have, encompassing many different genres. It allows you to have a very broad clientèle. Very inspiring work Mr.Cass.
Brandon Cox (@brandonacox) on Nov 11, 2009 said:
Awesome work, Jacob. Makes my mouth water!!
Ebi Atawodi (@ebiatawodi) on Nov 11, 2009 said:
Oh didn’t realise this post was “commentable” I love love love the linoleum carving type for “Keep Calm and Stay Safe Letterpress Poster”, I love the original brit poster too, so it’s just great great! Linoleum blood is good blood hehe.
Matt Lewis (@MattLewisDesign) on Nov 11, 2009 said:
Awesome looking work, I especially look forward to the copyright poster that’ll be going up at work, great idea!
Mike on Nov 12, 2009 said:
I think it’s great you post your work on your blog for everyone. I visit a lot of design blogs and often wonder about the quality of the authors design work. I don’t think I would read a blog if I didn’t like the author’s work. Keep up the good work!
Douglas Bonneville (@dbonneville) on Nov 12, 2009 said:
On a technical note but yet on topic, in regards to copyright and blurring the lines: how did you add the copyright to your RSS feed and not your article page? Cool move.
Now for an on topic question: When is the use of a logo on a blog article and not a copyright violation? If it’s the Ford logo or if it’s from someone’s portfolio for a small client - is there any clear consensus on what bloggers are allowed to do when something is not Creative Commons licensed?
Callum Chapman (@callumchapman) on Nov 12, 2009 said:
Great work! Keep it up
make a website on Nov 12, 2009 said:
That is some pretty sweet design work. My favorite is the new Ford logo for sure.
It’s a real talent to be able to design relevant corporate logos. Good work…
~ Corey
Kiren on Nov 12, 2009 said:
Man, how do you have time juggling between so many clients? I have a hard time doing that, any tips? Looks good by the way, not really into the Ford logo, looks a little wimpy (even though Ford is trying to turn over a new leaf with the hybrids)
Max Power on Nov 12, 2009 said:
Fully Sikh bro
andybz on Nov 12, 2009 said:
awesome work jacob. I have been a silent reader on your website for some time and I had to say something now. I love that first website. Great design and layout and sounds like it is going to be some cool coding as well. Also I love the 3d bottle and the cd cover. good job and I love all the articles you have been posting. Keep it up.
Laurent on Nov 13, 2009 said:
When do you sleep Jacob ?
Carlos on Nov 13, 2009 said:
Nice work Jacob, congratulations!
I’ll look forward for that PDF Copyright poster
Jeromy on Nov 13, 2009 said:
Nice work. I always enjoy coming here for inspirations and practical help.
Janee on Nov 13, 2009 said:
Jacob, you do AMAZING work! I’m a fairly new reader of your blog and a brand new student in the field of Graphic Design. I’m totally inspired by your designs! Thank you.
Emma (@emmalooney) on Nov 14, 2009 said:
Great work! I love the diversity of your pieces. Just a friendly mention, though… Your Opus Grex logo is frighteningly similar to OCLC’s.
hhtp://www.oclc.org
Mike on Nov 14, 2009 said:
Nice work! Do like the copyright poster.
Laurent JOUVIN (@migratedesign) on Nov 20, 2009 said:
Some really nice work there Jacob. I love your Copyright project, though the Picasso quote will always remain a mystery to me.
jin on Nov 20, 2009 said:
Great works!
If you don’t mind, I’d like to ask you a question about freelancing works.
How do you deal with proofing when your client’s far away and have their own regular printer? Do you usually run the proof somewhere and check yourself, or does the client go to their printer and examine the work to let you know what they’are concerned about?
Thank you in advance!
Piyush Agarwal (@onlyyourspiyu) on Nov 20, 2009 said:
As always…your work rocks man..
Loved the website layout…