2010 Logo Design Trends

Published on Wednesday, April 21, 2010 – 8:48 am

Logo Lounge, one of my favourite logo design inspiration galleries, posts the latest logo design trends each year, based from submissions to their gallery. This morning, the founder Bill Gardner, released the the 2010 Logo Design Report based on the analysis of the latest 35000+ submissions.

Below is a quick snapshot of the 2010 logo design trends:

2010 Logo Design Trends

On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:

Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.

The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.

Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?’

Six Logos Featured In Logo Lounge Vol. 6

On a similar note, this morning I got word that six of my logos are to be included in the Logo Lounge Vol. 6 book coming out early 2011, so I’ll take this opportunity to say a big thank you to the judges who chose to include my work: Bart Crosby of Crosby Associates, Hans Hulsbosch of Hulsbosch, Jeannie Servaas of Saffron Brand Consultants Inc., Jessica Hische of Jessica Hische, Marius Ursache of Grapefruit, Sherwin Schwartzrock of Schwartzrock Graphic Arts, Silvio Giorgi of Latinbrand, and Tessa Westermeyer of Landor. Thank you!

Past Logo Design Trends

© Logos showcased above are copyright of their respective owners, designers are listed on the 2010 logo design trends report page.


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Posted in: Logo Design 29 Comments »


29 Responses to “2010 Logo Design Trends”

  1. Webstandard-Blog on Apr 21, 2010 said:

    Awesome logo-stuff. I really like the “head-logo” at the middle of your snapshot.

  2. LayoutSeed on Apr 21, 2010 said:

    Pretty good post. I just came by your blog and wanted to say that I’ve really enjoyed reading your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  3. michaela on Apr 22, 2010 said:

    i was just wondering what the logo for the 5th one in on the top line is for ?

    thank you

  4. Seth Etter on Apr 22, 2010 said:

    Awesome looking logos for this year so far. I’m looking forward to some great work from the big names like yourself. Hopefully I can put out some quality work as well. After all, it’s still very early in the year.

  5. Cook on Apr 22, 2010 said:

    lovely collection…..great stuff

  6. tonihandoko on Apr 22, 2010 said:

    woow it’s colorful!

  7. Paul (Betelguise Web Design) on Apr 22, 2010 said:

    Great pointer, very inspiring and colourful logos

  8. FangedFrog on Apr 22, 2010 said:

    Curious about the logo for “SHTT”–what do they do? Not surprisingly, typing that into Google doesn’t come up with anything helpful.

  9. FangedFrog on Apr 22, 2010 said:

    Addendum: found it on Logo Lounge: Swiss Heat Transfer Technology. Possibly not the smartest choice using the initials…

  10. Laurent JOUVIN on Apr 23, 2010 said:

    Yes, color id obviously the trend here. The basic rules of logo designing don’t seam to apply anymore. Thanks again for this post Jacob.

  11. Khalid Janjua on Apr 24, 2010 said:

    gr8 stuff, amazing collection

  12. Toby Cummings on Apr 25, 2010 said:

    That Silent Army Apparel logo is so rad. Surprisingly, I just used a color transparency effect on a logo for one of my clients.

    It’s interesting to see people starting to push the boundaries of logo design. I’m sure some logo design purists do not like all the gradients, blurs, and distortions though.

  13. Chris on Apr 25, 2010 said:

    Thanks for sharing! Jacob.
    Those logo trend tips really come in handy!!

  14. Smashy Design on Apr 29, 2010 said:

    Thanks for sharing Jacob,

    The issue i have is, when we design a logo to a trend which is famous on that time period, will that logo last for ever? Any idea???

    Thanks.

  15. Chicago Web Development on May 1, 2010 said:

    Great stuff; I’m actually looking for somebody to do some logo design work, if anybody is interested please email me at alex.drez@edigitalstudios.com

  16. website design Stamford, CT on May 4, 2010 said:

    Thanks for sharing such a good information. Very nice logo. ya in any site logo is important for their company.

  17. florida web design on May 11, 2010 said:

    Cool. Thanks for the post. There are some interesting concepts.

  18. Nikita on May 17, 2010 said:

    Very well-structured. Here you can find Logo Design Trends 2010 in a single slideshow also http://limejam.tumblr.com/post/600512350/logo-design-trends-2010

  19. raha on Jul 10, 2010 said:

    Hi dear jacob
    .your designs are good but your logos are repetitive.(elements)
    I am iranian and i can’t speak good english
    forgive me.
    can i know or see your full designes?????

  20. waleed tammam on Jul 11, 2010 said:

    great job and fantastic logos and just keep on it

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