Just Creative Design

How To Choose A Font

Have you ever had the problem of not knowing what typeface to use? Well of course you have, everyone has. This is a guide on how to choose a font.

Here are just a few pointers that I have gathered from Robin Williams great book “The Non-Designers Type Book” that I recommended in the top 5 typography resources of all time.

Have a think about each of these before choosing your next font.

Choose a category of type:

• Choose a type face that you think will match your work. ie. Oldstyle, Modern, Slab Serif, Sans Serif, Script, Decorative. Unsure of your type categories?

Quality of Printer & Paper:

• Where are you getting your piece printed? If you are printing from a low resolution printer, your subtle font characteristics such as delicate serifs or fine lines will not get printed. (eg. fax machines, photo copier). Is the paper going to without the ink and quality? eg. Newspapers will absorb ink and lose finer details.

How much text is there to read? What is its purpose?

• Are you designing for a poster, a book, a report? What is more important - Readability or Aesthetics? What is the purpose of the text? A serious look, a casual look, a decorative look?

How much space do you need to fill? Or Leave Unfilled?

• Different typefaces take up different amounts of space, even at the same point size. Try comparing two fonts next to eachother and see how much difference they take up in room.

Is the project to be skimmed or be really read?

• Choose a typeface and layout that suits its purpose.

An exercise method for next time you choose a font…

• Know your output method and final reproduction process to narrow down your font choices.
• Decide on the look you want to convey
• If you use more than one font, make sure the fonts are very different from eachother. If they are not very different it looks like a mistake. eg. Use an oldstyle font for the body text and and a bold sans serif for the headline.
• Don’t be afraid to use wild fonts where they are appropriate and use it sparingly. Don’t be a wimp.

For Further Reading on how to choose a font check out About.com or for a more advanced ‘How To’ check out Typies, 15 tips to choose a good typeface.

How do you go about choosing a font or typeface?

In my next post, I will post on typography secrets.

Top 5 Typography Resources

Are your struggling with your typography? Don’t know your serifs from your san-serifs? Do you know the history of typography?

After many hours trailing the web and reading many books I have compiled the best and most valuable typography resources and tips that you need to know to improve your typographic skills.

1. Book: Non Designers Type Book by Robin Williams
   This book is full of the bare essentials of typography. It is VERY easy to read and a MUST HAVE for anyone starting out in typography.
2. Font Downloads: 40+ Excellent Freefonts For Professional Design
   A tip that is very often not told, there are free quality fonts out there. If you are a student graphic designer, you may not want to buy fonts just yet and this is why this site is your new best friend.
3. Font Identification: Identifont or What The Font.
   Want to know the font that is used on your milk carton or on a particular website? These two great websites can tell you exactly what font is used
4. Link Database: Web Developers Handbook
   A massive link database to a variety of subjects, including typography.
5. Typography Resources: Typography Resources Every Designer Should know.
   Many more resources for typography. A very book markable link.

There are many other typographic resources out there. What are your favourites?