The Design Process Of Creating A Creative Billboard Campaign
Published on Wednesday, December 10, 2008 – 11:30 am | 31 brilliant comments »In this article I will guide you through the design process of creating a creative billboard campaign for a University project of mine with some tips along the way.
Below you will find the final 3 billboard designs. (A new revised billboard is at the bottom of this post based on feedback from the community.)
Tips For Outdoor Advertising
Before I get into the design process of the campaign I will share with you some tips I learnt during my research of designing for outdoor advertising.
- Product Identification - Your message / product should register quickly.
- Short Copy - Your message should be brisk and provocative.
- Legibible Type - Your message should be able to read at a distance, and while the person is moving.
- Layout - All elements of the design / campaign should come together as a single unit / package.
- Images - Your images must be big enough to capture attention / convey a meaning.
- Bold Colours - Your design should separate well from its surroundings and gain attention.
- Simple Background - The background should usually be simple so as not to interfere with the message unless of course it adds to the design / message.
- Innovative / Creative / Humorous - If you can include these traits in your design, it will go a lot further than any other message.
- Less Is More - Single minded, focused ads deliver more impact.
The Brief
Now that I have given you some tips I will guide you through my design process.
This assignment was given to me in my Design For Advertising class and the brief was to create a 6mx3m billboard campaign (3 billboards) to gain awareness of how tough living the life as a single pensioner is here in Australia.
We had unlimited creative freedom and we had to research everything ourselves including billboard sizes, best locations, prices, what being on the pension was like, statistics, etc.
Some interesting information:
- 2,750,000 people are on the Single Age Pension here in Australia
- Single pensioners receive $281 a week (works out to be $40 a day)
- Research has shown $80 more is needed per week to lead a healthy lifestyle
Mindmapping
After carrying out the research as I mentioned above I drew up a mind map, which is one of my ‘get creative‘ methods. Mind mapping is a great way to figure out word associations and a good way let your ideas run wild. While mind mapping I also draw / write down any ideas that come to mind.
Below you can see my messy mind map with some sketched ideas I had on the way.
Concept Development
After I had done a bit of mind mapping I ended up going into thumbnail sketches
In the two images below you can see some of my ideas, see if you can match up the pictures to my thoughts - it will be a challenge considering how messy my sketches are.
- A photo of a plate with only 1 pea on it with the tag “The Pension Is Not Enough”
- Photos of many pensioners and the tag “Adopt A Pensioner”
- Large 65,000 number with the tag “Adopt A Pensioner Today”
- A gravestone with ‘pensioner’ written on it.
- A $10 note cut in half with the tag “The Pension Is Not Enough”
- The Pension Is Not Enough (Word play)
Concept Choice
You can see above that I was playing on the catch phrase “The Pension Is Not Enough” along with different pictures (ie. a pea on a plate, an unhappy pensioner, a $10 note etc).
While I was playing around with this phrase I managed to find that I could spell the word ‘tough’ out of the other letters.
ie. The Pension Is Not Enough gets turned into The Pension Is Tough.
I immediately knew that this idea was going to work and I brainstormed further on how I could make this catch phrase work. ie. What images would work in a series, colours, etc.
Picture Choice
I ended up going with hard hitting images that would engage the viewer, making them see and feel what it is like to be a pensioner. This was achieved by two photos of sad pensioners and another photo with a hand full of shrapnel.
The images I used were stock images off the internet that I have adjusted to suit the needs of the campaign - I had to use stock images due to a lack of time. You can see the original stock images above.
Colour Choice
After I had found the right images I made the photos black & white and increased the contrast to show the emotion and reality of being on the pension. The red, black and white colour scheme was used for its ability to gain attention. Do you know your colour theory? You can find more colour resources here.
The black background was used because this is the most legible way to display text at large sizes. Find below a scan of the photocopy our teacher gave us (You can click to view it larger). Notice the one that stands out the most?
Legibility
As mentioned above the large, short message can be read easily at small and large sizes. This is achieved by the white on black colour, correct kerning, balance & spacing. See the image below which features the billboard decreasing in 25% increments - notice how the sign can still be read at small sizes?
Font Choice
I used the typeface Frutiger LT Std 75 Black for the words THE PENSION and Frutiger LT Std 65 Bold for the smaller copy. Frutiger is a great, extremely legible font for large signage and is extremely popular in advertising. Fruitger was originally designed for use in airport signage, a place where legibility is of the utmost importance.
Legibility is also of the utmost importance in billboard design because people reading the sign will be driving and will only have approximately 6-7 seconds to view & take in the message.
You can read more about fonts and where to use them in my post 30 Fonts All Designers Must Know.
Bringing It All Together
After a lot of experimentation with layout and type sizes I had completed the billboard campaign. I achieved the top of the class with this campaign but somehow still only managed to get 76/100 - the teacher is a hard marker to say the least.
Well there we have it, the design process of creating a creative billboard campaign.
Revision
Based on some of the comments below, I have slightly revised the design of which you can see one variation below.
Further Resources
Outdoor Media Association
Everything you will ever need to know about advertising outdoors in Australia. Sizes, formats, etc.
The Design Process of Creating A Billboard Design
This was another billboard design that I created at University with a walk through of the design process.
Billboardom
A blog dedicated to funny billboards & creative billboards.
15 Outstanding Billboard Designs
Some creative out of the norm billboard designs.
80 Creative, Smart & Clever Ads
A collection of clever advertisements from around the world.
As always, constructive criticism & comments are welcome.
31 comments thus far »
Creating A Corporate Identity For A Beer Label: Part 3 - Annual Report Design
Published on Tuesday, November 18, 2008 – 1:00 am | 34 brilliant comments »
Over the past 14 weeks I have been developing a corporate identity for a new fictional beer label called Gruen. Over three articles I am outlining the process and decisions made while creating this identity.
This is part three - annual report design.
34 comments thus far »
Creating A Corporate Identity For A Beer Label: Part 2 - Billboard Design
Published on Wednesday, November 5, 2008 – 7:53 pm | 28 brilliant comments »
Over the past 14 weeks I have been developing a corporate identity for a new fictional beer label called Gruen. Over three articles I am outlining the process and decisions made while creating this identity.
This is part two - billboard design. “Part One - Beer Label Design” was posted last week and “Part Three - Annual Report Design” will be coming soon.
Below are the briefs of the three projects that we completed at University.
PART 1. Beer Label & Bottle Design
Pitch two beer label designs to the class > the class will vote on the best design for you to pursue > create mock ups of the chosen design.
PART 2. Creative Billboard Design
Pitch two creative billboard designs to the class based on the chosen beer from project one > the class will vote on best billboard design.
Pitch two concepts to the class for the Gruen Brewery annual report design > the class will vote on the best annual report design.
Project 2: Creative Billboard Design
In project one, it was decided based on class votes that I would use the brown beer design rather than the green design. It was now time to move onto the next project… to create two creative billboards.
You are required to produce 2 creative concepts for an advertising campaign which does not rely upon exaggeration, deception or hype. Your aim is to successfully promote Gruen Beer based on objective truth. Produce 2 advertising campaigns for a billboard design.
The campaign will have graphic consistency with the product and must include an image of the product. This may be a photo-realistic rendering or an actual photographic product shot. Each of your campaigns should take a unique approach. The class will then vote on the best design.
My Process
As I am also studying Design For Advertising this semester (just finished) and had already done a billboard design recently, this part of the process came quite naturally to me.
The main general rules to remember in billboard design is to keep the copy (text) under 7 words and to ensure the message can be understood within a few seconds… that is all the time you have to read a billboard when traveling on a road at high speeds.
Concept 1
After some brainstorming and sketching I came up with these two creative billboard concepts of which I then put together in Photoshop. The first billboard was based on the fact when you drive along in Australia, you see many ‘watch out for kangaroos’ signs. These signs usually have ‘NEXT 5km’ written underneath them… I took this concept and changed the one kangaroo to two kangaroos reflective of the Gruen Beer brand.
I then added the text “Next Pub in 5km” so that the drivers would stop at the next pub for a Gruen Beer, something that would be needed in the desert… which is subtly in the background.
You may also want to check out some more creative advertising here.
Concept 2
In this billboard I played on the ‘double’ idea again. This time I played on the fact that when you drink alcohol you get double vision and see two of one thing… which also reflects the Gruen brand of two kangaroos. I made the second beer in the billboard blurry to suggest this fact of blurred vision. The white text on the black background makes it very easy to read at a long distance, something which is essential in a billboard design.
The Verdict
90% of my classmates chose billboard number 1 which I also thought was the stronger design… it grabs your attention and makes the unfamiliar, familiar - not only that but it will make the viewer buy the product 5km down the road… which essentially is what advertising is for.
Poll:
Loading ...In the next post I will outline the design process behind creating two annual report designs. Subscribe to my article feed so you don’t miss out. As always, constructive criticism and comments are welcome.
28 comments thus far »
Creating A Corporate Identity For A Beer Label: Part 1
Published on Thursday, October 30, 2008 – 11:00 am | 63 brilliant comments »
Over the past 14 weeks I have been developing a corporate identity for a new fictional beer label called Gruen. I am going to outline the process and decisions made while creating this identity by documenting the process over three articles. This is part one.
63 comments thus far »
The Design Process Of Creating A $40,000 Creative Newspaper Advertisement
Published on Wednesday, August 13, 2008 – 9:00 pm | 64 brilliant comments »
This semester at University I am studying ‘Design For Advertising’ and the first project we received was based around how to professionally design a creative newspaper ad. I am going to go through the process I used to create one along with some tips on the way.
The Brief
In short, we were to design a creative newspaper advertisement / campaign for the factitious chocolate company sweets2u.com and the purpose of the campaign was to create awareness of the new and exciting chocolate delivery dot-com.
The sweets2u service is based on chocolates arriving the next day anywhere in the country, along with a personalised message printed on a personally selected decorative card.
We were asked to find an interesting way to advertise this service to the nation.
We were given no other information (not even a budget) and we had to find out what would be the best way to raise awareness of this new business so this meant we had to research the size, the number and where to place the advertisements.
Research
Where to advertise?
Before we even began on trying to come up with an idea we had to try to figure out the best place to advertise in a newspaper and for the best price that would be within the budget of this dot-com company. We researched newspaper demographics, prices, sizes and distribution numbers and finally came down to choosing to advertise in the Weekend Australian newspaper.
We chose this paper because it suited our target market of high socio-economic business people, mainly 25-60 year olds who would be more likely to send chocolate via the internet and had the money to do so.
What size to advertise?
After knowing what paper to advertise in, we had to choose the size and where to advertise in the paper and also compare prices with other newspapers. We did this by looking at newspaper advertising rate charts and by making calls to the advertising departments which proved to be a lot easier than working it out ourselves from the website rate chart. We had to take into considerations things such as colour loading (30% more to use colour) and what side of the paper to put the ad on which some papers charged more for.
We finally chose to advertise on page 3, on the bottom right side of the paper which you can see in the diagram to the right. The actual size was 20cm by 10 columns which is 20cm X 37.6cm in this particular paper. The cost for this would be AUD$40,368 inc GST for a full colour ad and that would be distributed to 305,000+ people.
What is the Unique Selling Point (USP)?
After we had decided on what paper and size to use, we could now begin creating an ad. The easiest way to sell a product is to find a unique selling point and after a bit of brainstorming and discussion we came down to these USPs for sweets2u.com; They delivered chocolate conveniently via the use of the internet and they offered personalised messages, something that you don’t get when you buy chocolate any other way. These were the USPs we focused on.
Brainstorming
After choosing the USP’s I brainstormed ideas of which you can see one of my very messy mind maps below. I generally go pretty crazy with these things and jot down as many words that come to mind within a space of about 5 minutes - this is just a method that works with me. There are many other methods on how to be creative.
After I brainstormed, I did many rough (emphasise on the rough) sketches and came up with about 70 different ideas. Below you can see a few based around the same ‘Chocolate Delivered’ theme.
I didn’t think the ‘chocolate being delivered’ theme was working too well as the ideas were too basic so I then started thinking about ideas on the USP of the service being personalised. I came up with quite a few ideas however the one idea that I ended up using actually came to me while I was trying to get to sleep… is anyone else like that?
Execution
After I had the idea firmly envisioned in my head I finally started on the execution of the ad. Below you can see my original rough (again, rough being emphasised) sketch of the proposed ad. It depicts a pair of briefs, chocolate and socks hanging on a clothes line with the tag line “Very Personal”.
The body copy underneath will read;
Choosing a present is never easy but don’t resort to socks or undies this time, instead let us do the work for you.
We will deliver chocolate anywhere in Australia overnight guaranteed…
…all you need to do is log onto www.sweets2u.com and write a personalised message to go with it! You don’t even have to leave your house.
I then went down to the shops bought some chocolate (mmm) came back, grabbed my camera, some of my undies (sorry you had to see them) and socks and went outside, pegged up the items on the clothes line and shot my scene. I experimented with different shots, combinations and lighting and after about 50 shots came back and reviewed them. You can see 4 variations below and the chosen image below it.
After choosing the shot above, I clipped out the background to simplify the scene.
I then added a nice blue cloudy background to set the scene a bit more.
I then played around with the text, body copy and positioning logo until I was happy. Below you can see the final design - you will have to click on it to be able to read the body copy. The fonts I used were Franklin Gothic Demi for the body copy and Salamander for the heading. (If you have read the post 30 fonts graphic designers must know and own you would know that the font Franklin Gothic is great for newspapers!)
And upon completing the advertisement I got to eat the chocolate! It was a sweet reward.
Mistakes To Avoid When Designing For Newspapers
Here are some mistakes to avoid when designing for newspapers along with some other tips.
Too much clutter – Don’t forget the importance of white space. If you can’t fit in all the information you had hoped to, consider going with a larger sized ad, or editing down your information to a more manageable amount or get creative… how can you say your whole message in just a few words or a picture?
Unclear message – Make sure you know what you are trying to get your reader to do before you start to design your ad. Keep this objective in mind at all times and review your ad when you are done to make sure this has been accomplished.
Errors – Even though it may seem easy to proofread such a small set of type, sometimes errors show up and are glossed over no matter how many times you read it. To be safe, have someone else review your ad for you also… this goes with almost all graphic design work. This is actually one of the top 15 mistakes designers make.
Lack of contact information – This common error is particularly frustrating for readers. You may have convinced your reader to contact you or purchase your products, but if they can’t easily find contact information, they will probably not bother to look much further. Always have a call to action.
AIDA - Try to remember this acronym… AIDA. Attention, Information, Desire, Action. Get the consumers attention, give them the information and desire for your product, then give them a call to action.
One More Tip - Another thing I noticed while researching effective newspaper ads was that any ad that had a solid block of colour as its background (with a lot of white space) really grabbed your attention straight away… you couldn’t turn the page without looking at it. This was one of the reasons I simplified my advertisement by removing the white background and adding the blue sky.
On another note, if you like creative advertising, you must check out out this list of 192 creative advertisements.
Hope you enjoyed reading through my design process and as always, constructive criticism is welcome, as well as any comments or questions. How was my copy writing? Could I improve on it?
How To Design A Movie Poster - With An Example
Published on Tuesday, May 13, 2008 – 12:41 am | 58 brilliant comments »
In this University project we had to learn how to design a movie poster. We had to consider the role of imaging in a graphic design context and the task involved the conceptualisation, design and production of an original cinematic film poster.
The Brief
In this fictional example our brief was to create a poster for a film that is being re released for a contemporary audience. eg. recreate King Kong for a modern audience in a refreshed manner.
We were given a list of 8 famous movie directors and we could choose any of them to base our poster on. Once we had chosen the director we then had to choose a movie that they had directed and then we had to create a modern day poster for the movie.
We had to use photography as the prominent piece of the design and we could not base the design on existing movie posters.
Research
When you first encounter a brief the first thing you should do is research. I researched the eight directors to find a style and a movie that I wanted to create a poster for.
I ended up coming down to Alfred Hitchcock’s classic movie “Suspicion“. A very short synopsis of this romantic physiological thriller is below.
Johnny Aysgarth is a handsome playboy who lives by borrrowing money from his friends. He meets and marries shy Lina Mclaidlaw, but after their honeymoon, the girl finds out Johnny’s true character and becomes suspicious of his behavior. Lina starts believing her husband is a murderer and she fears that she could be his next victim.
I then researched into the film category which in this case was film noir. I read through the plot on Wikipedia highlighting important facts / figures / items as I went along and I gathered the frames below from the original trailer for the movie on YouTube as well as the original posters released for the movie which I found on imdb. You can see all of this in the image below.
I also researched on what current movie posters looked like today and this site was a huge resource for me. Be careful clicking on the link because it is a big load.
Brainstorming
After a lot of research it was now time to start brainstorming up different concepts and poster designs for the movie. You can see some of my sketches and brainstorming below. Scratch that, not even worth scanning, I didn’t realise how bad they were.
Anyway this is a good time to get creative. I actually have written two articles on how to be creative and how to boost your creativity so you may want to check them out.
Remember the key poster design points that I outlined in this poster design tips post.
A poster should be:
- Aesthetic - It should get attention so the message is delivered.
- Focused - It should focus and communicate on a single message.
- Ordered - The sequence should be well-ordered and obvious.
You should also remember a poster is going to printed in a relatively large format so anything you do should be done using a high resolution. ie. Use a high resolution setting on your camera or scanner when digitising your concepts. A good starting point is at least 150ppi.
You should also consider other factors of the poster design such as the film title, classification, leading cast, distributors, directors, producers etc. The best way to find out what should be on a poster is by looking at other poster designs.
Creation
After you believe you have an idea of where you want to go then this is the time to bring it to life. Go out and take the photos you need, get the material you need and begin creating the poster.
Remember to experiment and play around with your original ideas as you can always improve on your original ideas.
Concept Behind My Poster
For my poster, the idea I came down to was using the “infamous glowing cup” that was featured in the movie (illuminated by a hidden light to make it seem surreal) as seen above. There is a story behind this cup which I will tell you know…
The movie as you guessed is based around suspicion and Lina, the wife of Johnny gets so suspicious of him that quoted from the plot synopsis “She cannot even stay in the same room at night with him, and when he brings a simple glass of milk to her before bed, Lina is filled with dread. She fears that Johnnie now plots to poison her, and collect the money from her life insurance.” - In simple terms, she is so suspicious she can’t even trust a glass of milk from her husband.
It is actually quite interesting because in the original novel she knows the milk is poisoned (and it was) and she gulps it down knowingly however in the 1941 movie, the milk is left untouched and there is an alternate ending (a car chase) which leaves viewers thinking whether or not Johhny was innocent or not proving how important this glass of milk is to the central theme of the movie.
Anyway, after reading about this glowing milk I just had to incorporate it into the poster some how so I focused around this point in my brainstorming and came up with the idea of showing Johnny just about to walk up the stairs to give her the poisoned milk - I wonder what he would be thinking?
I purposely made the glass of milk very white and even gave it a slight glow. I made the actual scene black and white and grainy to depict the original black and white film noir style and to give a mysterious look. The red colour was to used to portray murder which is a constant theme throughout the movie.
Resources Used
Above you can see the original shots that I used for creation of the poster, one featuring my lovely hand that was flipped for the poster and the other pic, a nice staircase. The rest was up to Photoshop. It was shot with a 7.1mp Olympus 720SW Handycam on the Macro setting. The staircase is actually curling around like in the original 1941 movie which is another small detail that you might have picked up on?
The fonts I used were Blue Highway Condensed for the title, the oh-so-famous movie font (Trajan), for the cast titles and the classic Steeltongs for the condensed type at the bottom.
The edges of the border were done using Photoshop brushes and masking. The movie logos seen at the very bottom of the poster were grabbed from Brands Of The World.
Final Poster
Let’s see how my poster sums up to the tips I mentioned above.
- A poster should be Aesthetic - It should get attention so the message is delivered.
The bright contrasting red and unusual white glass figure draws attention into the poster. - A poster should be Focused - It should focus and communicate on a single message.
The black and white style portrays the film noir style of the film as well as portraying a mysterious feel to the poster overall - the image leaves you wondering what is going to happen. - A poster should be Ordered - The sequence should be well-ordered and obvious.
A large heading and a large image draw your eye into the image and there is a clear hierarchy of information. There is a balance between the word suspicion and the glass of milk which makes you think they are related, ie. What is suspicious about the milk? The next thing you would probably read would be either the “A film by Alfred Hitchcock” or the bottom tag line which both are red. The key parts of the poster are all in red which helps help give the reader a hierarchy of information.
And there we have it, that is how to make a movie poster. As always, harsh constructive criticism is welcome, it is due in 2 weeks so I have time to improve things. Oh and the movie is due to release early 2009. (Just kidding, but I wish it was.)
Update: Top 100 Posters of all time. A great resource. I am thinking maybe the Casablanca (#12) font could work for my poster. My favourite is #77 the A.I Cover and #7 just because it is so cheeky.
Revision
After receiving some great feedback from the comments below, here are some revised versions.
Milk Photo above is All Rights Reserved of OhSillyMonkey.
Below you can see the revisions from the original.
- Changed typefaces to Futura.
- Darkened the whole poster, removing more of the greyscale.
- Moved stairs further up in the poster
- Added glow to milk
- Moved title to bottom of poster
- Added suit sleeve + white shirt onto the arm.
2nd Revision
After receiving some more great feedback from the comments below, here are some revised versions and a mock up.
Quick Mock Up
Another Version
Final Poster
What do you think of the revised versions?
58 comments thus far »
How I Designed 3 CD Jackets Just by Listening To Music
Published on Saturday, May 10, 2008 – 7:18 pm | 59 brilliant comments »
Music shares many common ideas and themes with the visual arts. For example, repetition, rhythm, harmony, tone, shape, space, scale, line, texture and colour are terms common to both the musical and visual language and this project was focused around these points.
In this University Project we had to listen to music, draw an abstract response then create 2 CD covers from what we heard and below is how I went about doing it… This is how to design a CD cover just by listening to music. I would advise to scroll down and look at the final designs before reading the article.
Oh and before you correct me, I actually did 3 CD covers because I enjoyed it so much instead of the 2 requested. You may have even noticed me putting them up in my portfolio last week.
Part One
The project was divided into two parts and in the first part we had to listen to 4 contrasting pieces of music. We had to take an A4 page and draw a simple visual language of what we heard. We could do this only by using the basic elements of line, shape and colour and it had to be a non representational, abstract design and we could only use the 6 spectrum colours (red orange yellow green blue purple).
We had to aim for a contrast between the drawings and let your subconscious tell you what shapes and colours represent each type of music. Kinda cool in a creepy kind of way.
Below you can see my 4 visual responses after listening to the music.
- The first was a slow, smooth, soft, calm watery type song.
- The second was a upbeat funky song.
- The third was a hard rough death metal rock song and the
- Fourth was an electronic digital sounding song.
Part Two
We then had to discuss our results with our peers… All 120 responses from 30 students were pinned to a board and compared. We then had to choose which of our own drawings provided the most contrast and you can see number 1 and number 3 had the most contrast so I used these two (I later chose to do number 4 as well). We then had to use these drawings above to develop them into CD covers and the final designs had to strongly reflect the initial graphic responses.
After brainstorming many different ideas, I decided that whatever I was going to do, it was going to be in 3D probably due to the fact that I enjoyed my Vodka Bottle project in Cinema 4D so much - that is the beauty of University, you get so much creative freedom!
I then came across this post called 50 Essential Photoshop Text Tutorials and I saw in there a tutorial link to design in 3D (Nik Ainley style). I knew that I wanted to do something like that and I got inspiration from his two pieces that are shown below.
After a bit more brainstorming I came to the concept of using one word to describe the type of music that the band played. I would then use that word as the main piece on the front cover. I chose the word Smooth for the calm music and the word Rough for the heavy metal music and the word Digital for the electronic music.
I then went out and got myself a copy of Xara3D (USD$45) which I tell you is VERY easy to use for a 3D program. It took a total of 10 minutes to figure out without any tutorials, just playing with the buttons.
I then pumped out the 3D letters into Photoshop and then did about 80% of the designing in Photoshop and 20% in illustrator for the vectorised pieces. Below you can see the design process I used to create the first CD cover.
You will notice the visual consistency between the three CD covers as we were required to have this between both designs, there were meant to be all from the same publisher. We also had to have all legal requirements on the CD jackets.
The album title was given to us and for the smooth song it was called Mad World, the rock one was called Attitude and the electronic one was called Equinoxe. The first Smooth cover took a day to complete and the attitude one took about half as long as I was more familiar with what to do and the digital one took about 3 hours.
Below are the final designs, try to compare them to my visual responses up above.
You will notice in the Smooth design, I have used the colours blue and green with an ocean type feel (check out the Jellyfish).
In the Rough design you will notice I have used angry red colours in a grungy chaotic mess that reflects my original musical response. The text was purposely made hard to read to reflect the chaotic nature of the music.
In the Digital one I have used an in-your-face, high energy, bright coloured design which reflects my original music response. You will notice the circles on the back cover, kind of popping as like in my original drawing.
Front Cover
CD
Back Cover
Inside Cover
CD Mock Up
Front Cover
CD
Back Cover
Inside Cover
Mock Up
Front Cover
CD Cover
Back Cover
Inside Cover
MockUp
Constructive criticism is welcome as always, please be as harsh as possible. I won’t hate you, I am here to learn! What is your favourite? You can read more of about my University work by visiting the university category page.
Brief credit goes to Lydnal McGovern from Newcastle University.
59 comments thus far »
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