30 Fonts That ALL Designers Must Own

Written by Jacob Cass on Sunday, March 2, 2008 – 11:04 pm

The Quick Brown Fox Jumped Over The Lazy Dog

Here are 30 of the Best Fonts / Typefaces that every designer must own sorted by alphabetical order. There are 15 serif fonts and 15 sans-serif fonts. These fonts will last you your whole career!

A brief description of what each font is best suited for is provided however are not limited to this.

There are some top free cool fonts that are downloadable in this collection and some that come with your operating system… the others are not so free but they sure will help you improve your typography! They include original PC, Mac and Truetype fonts.

You may also be interested in How To Choose A Font or the Top 5 Typography Resources of all time. Also don’t forget to subscribe! Read more »


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How To Choose A Font

Written by Jacob Cass on Tuesday, December 4, 2007 – 6:48 pm

How To Choose A Font

Have you ever had the problem of not knowing what typeface to use? Well of course you have, everyone has. This is a guide on how to choose a font.

Here are just a few pointers that I have gathered from Robin Williams great book “The Non-Designers Type Book” that I recommended in the top 5 typography resources of all time.

Have a think about each of these before choosing your next font.

Choose a category of type:

  • Choose a type face that you think will match your work. ie. Oldstyle, Modern, Slab Serif, Sans Serif, Script, Decorative. Unsure of your type categories?

Quality of Printer & Paper:

  • Where are you getting your piece printed? If you are printing from a low resolution printer, your subtle font characteristics such as delicate serifs or fine lines will not get printed. (eg. fax machines, photo copier). Is the paper going to without the ink and quality? eg. Newspapers will absorb ink and lose finer details.

How much text is there to read? What is its purpose?

  • Are you designing for a poster, a book, a report? What is more important - Readability or Aesthetics? What is the purpose of the text? A serious look, a casual look, a decorative look?

How much space do you need to fill? Or Leave Unfilled?

  • Different typefaces take up different amounts of space, even at the same point size. Try comparing two fonts next to eachother and see how much difference they take up in room.

Is the project to be skimmed or be really read?

  • Choose a typeface and layout that suits its purpose.

An exercise method for next time you choose a font…

  • Know your output method and final reproduction process to narrow down your font choices.
  • Decide on the look you want to convey
  • If you use more than one font, make sure the fonts are very different from eachother. If they are not very different it looks like a mistake. eg. Use an oldstyle font for the body text and and a bold sans serif for the headline.
  • Don’t be afraid to use wild fonts where they are appropriate and use it sparingly. Don’t be a wimp.

For Further Reading on how to choose a font check out About.com or for a more advanced ‘How To’ check out Typies, 15 tips to choose a good typeface.

How do you go about choosing a font or typeface?

In my next post, I will post on typography secrets.


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