Just Creative Design

Graphic Design Tips (Submit Your Own & Win $50)

Below are some graphic design tips that were submitted by JCD readers earlier this week as part of our 5000+ subscribers celebration. Read more »

How Self-Inspired Artwork Wins Clients & Boosts Creativity

Showcasing your vast creativity, boundless ideas and unique style is the key to winning new clients. Self initiated work is a critical element of any effective portfolio and it’ll help you win the jobs you want and boost your creativity at the same time.

This was the opening paragraph of the article “Build A Better Portfolio” in the latest addition (Issue 151) of Computer Arts magazine and I couldn’t agree more. I have realised that many of my self initiated projects I have enjoyed the most. You are not tied down by deadlines or a brief and because of this you really do get a chance to experiment with creative freedom.

Use of personal projects will not only show your own range of technical skills, it may even inspire your clients. If the stuff you really love doing is in there, then you have more chance of getting paid for that type of work. For example, when I added my vodka bottle design to my portfolio, I had 3 proposals within a month in regards to designing packaging for vodka.

Below you can see some of my self initiated designs (starting with type experiments) that I have done for fun over the past year however I really wish that I had done more (and with more time put into each one) and it is my goal to do more from now on.

Have you got any time put aside to work on your own personal projects?

Experimentation with vectors and rasters. It is me on the left and a friend.

This is Excelsiorbot, inspired by Helbotica.

Just a bit of fun photo manipulation.

An illustration I did for the Save The Earth campaign.

Experimentation with layers and blending styles.

A bit more on the crazy side. Rubber bands and glue.

Anyway, hope this inspires you to do a bit more self-inspired artwork! I know that I am going to be doing more of it and with more effort put into each one.

Once Upon A Time, I Designed A Drink Coaster

Have you ever won something? Well once upon a time, late back last year I entered a state wide design competition here in Australia and I won 2nd place (you can see the coaster design below) and it made me feel so good winning, not because of the prize money ($500) but because of the recognition (there was a ceremony and everything) that I just had to enter it again this year but this time I am going for gold!

But before you get onto me about designing for spec (something I am strongly against) I entered this design competition for a good cause… it was to promote the dangers of alcohol in our state and our designs were to be distributed right across NSW (our state).

The Brief

Anyway, the brief was to create a drink coaster that explored the issues related with the usage of alcohol. We had no other guidelines except the dimensions of the coaster (95mm diameter) and that it was to be directed towards 18 to 25 year olds - the rest was up to us.

The Design That Won in 2007

Below you can see the design that got me 2nd place last year… my typography skills have improved since then, so please, no judging… I believe I got the prize due to the concept not the execution, after all the purpose of design is to communicate and I believe this coaster gets the message across loud and clear. What are your thoughts?

The Process

For this years competition, I had a total of about 7 hours to get my design completed as I had to express post the design to their office before the deadline. I only had this amount of time because I have just returned from my holiday and couldn’t do it before then.

Anyway, after some brainstorming and rough sketching I finally came to an idea I liked. I then did a sketch of the proposed design (see left below) which I then scanned into the computer and then hand traced in Illustrator (see right below). I probably would have drawn and traced the letters a bit better if I had more time, but time was not on my side, however, in saying this I was still happy with the outcome.

After this I coloured the words in eye catching red colours (they are slightly different tones of red) and placed the bottle onto a black background.

I then had to choose a slogan to go alongside the coaster of which I finally came down to the slogan “Take A Closer Look”. One must remember that the simpler the message, the easier it is to communicate. I then played around with locations of where to put the tag which you can see below.

I ended up using the one that you can see on the bottom right as I believed it was the strongest - what is your opinion?

After a few test prints and tweaking I was ready to create the back of the coaster however I will not cover the process of the back cover here.

The font I used on the final design was Helvetica Neau 87 Heavy Condensed.

Below you can see the final designs, both front and back.

As always, constructive criticism and questions are welcome.

7 Female Graphic Designers That’ll Rock Your Socks Off

In this guest article Kelly Erickson* comes back for a second guest article (find her first article here) and this time Kelly showcases 7 truly unique and inspirational female graphic designers with a brief bio on each.

The field is ever-changing, yet the rock stars of graphic design are still, mainly, men. Meanwhile, the purchasing power of the globe is in the hands of individual women… It’s time to see more women like these seven, making a mark with their own Vision. Get inspired!

Marian Bantjes: Step Away From the Computer!

Based near Vancouver, British Columbia, Marian Bantjes’ extraordinary way with communication begs to be called “graphic art,” in the finest sense of the term. Fabulous hand lettering is her trademark, demonstrating the power of a fine pen in a plugged-in world. A 2006 installation created with Stefan Sagmeister shows off her hand work in an ultra-modern context. Her spam email centerfold for the Vancouver Review will make you tear your hair out with jealousy. This is one hard-working lady, even when she’s riffing on a bit of junk mail!

Kristen Nikosey: The Art and Craft of Communication

Illustrator and graphic designer Kristen Nikosey’s work evokes Impressionist painting and Arts & Crafts style, with a distinctly California vibe. Her book illustrations are rich. Her pattern designs are meticulously casual, if such a thing is possible, with deep color that jumps off the page. In her packaging and identity work she blends today’s digital design techniques with her old-world sensibilities.

Janet Allinger: With Tongue Planted Firmly in Cheek

Irreverent humour in identity design? If you’ve got Janet Allinger to inspire you, why not! If the market can take it, this designer dishes it out. While she’s been known to do more traditional design, it’s her post-feminist comic stylings that will grab and hold your attention. Fun, funky, and a little bit in-your-face—this lady’s not afraid of being known as “edgy.”

Laura Smith: Reinventing Retro

While designer Laura Smith is at work, Art Deco will always find fresh interpretations. She’s done work for heavy hitters from Time Magazine to Major League Baseball to the U.S. Postal Service, and that’s just for starters. Classic, colorful, edited to only the necessary detail, her graphic images are nostalgic but never stuffy.

Louise Fili: Elegant Romance

Louise Fili has a special way with food packaging and restaurant identity design: the old-fashioned way. Her intricate illustrations and hand-lettered type grace brands from the most familiar, like Williams-Sonoma’s, to the most exclusive. As a book jacket designer previous to opening her New York City firm, she designed over 2000 covers, and learned the intimate art of connecting with an audience visually within a very small frame. Today she is also the author of several excellent books on graphic design.

Deborah Sussman: Urban Legend

Art director and environmental graphic designer Deborah Sussman has been creating legendary work for public spaces for decades. Deborah and her firm, Sussman/Prejza, have done interior and exterior wayfinding and signage systems for Apple, Hasbro, the city of Los Angeles, and numerous others. She may be most famous for her comprehensive graphics program for the 1984 Summer Olympics. She has a keen eye for both client and community needs, creating work that is imaginative, spare, and crystal clear.

Paula Scher: The Dame of Grande Design

Bigger is definitely better. Bold words wrap you up and pull you in. You’re hooked! New York-based Paula Scher, one of only two female partners at mighty Pentagram, is a graphic design rock star of the highest order. She’s also an author, a superb lecturer, and her work is in the permanent collections of several museums. Her clean, brash, and inventive use of typography has influenced a generation of young designers.

Barriers? Sure. Glass ceiling? Maybe. These ladies have their eyes on the prize, not the ceiling. As a result, they’ve busted right through it. Rock on.

Editors note: For some further reading check out this great discussion / article… Where Are All The Female Designers? or maybe check out the controversial article where Milton Glaser states that “Women will never be design rockstars“.

*About Kelly Erickson: I walk in the shadows of all the giants and emerging leaders listed above, and of so many more women and men. Great thought and design is all around us. Future rock star business owners: as the owner of VisionPoints, The Experience Designers, I’m obsessed with your success. For more writings about Experience Design, visit the Maximum Customer Experience Blog.

How To Spot and Work with Graphic Engineers

In this truly EXCELLENT guest article Prescott Perez-Fox* goes through the inner workings of the obsessive creative designer and shows how to effectively spot and get the most out of one. A extraordinary and must read article - trust me.

It is an unfortunate truth that in our society, engineers are underrated. Compared to the scientists, architects, and politicians they work with, the engineers remain relatively unknown and are just those behind-the-scenes ‘elves’ who hold the ship together.

Are engineers disrespected, under-appreciated, overworked? Is their role in society valued and rewarded? This debate is ancient, and it comes back into the light whenever something big goes terribly wrong. NASA scientists landed men on the moon, NASA engineers mixed up feet and meters resulting in the loss of an expensive satellite. You see my point.

What is A Graphic Engineer?

The design profession has it’s engineers too, and they are just as underrated as their sciencey counterparts. Their arena isn’t space tech or tall buildings, but rather packaging die lines and website code. I’m not talking solely about the production people, proofreaders, mechanical artists, programmers, etc., but rather those individuals who dedicate themselves to becoming Graphic Engineers. The Graphic Engineer (GE) is not identified by his job title or his skill with software, but rathey by his mindset, his personality, and his work habits. He is someone who views the world differently and approaches every problem from a slightly steeper angle of incident.

The GE is a valuable member of any successful design team, and a good engineer can make everyone’s job easier, but they’re not always easy to manage or to work with. Here’s how you might identify, and then accomodate your GE, to get the most out of him, and your team overall.

How to spot a Graphic Engineer

The Graphic Engineer:

Is obsessed with Details.

Not just the obligatory ‘detail-oriented’ that every job description in the world includes, these people go above and beyond what most folks would consider ‘a closer look’. Spotting a misused Em Dash from 30 meters is just the beginning. Editor: One of the 15 signs you’re a bad graphic designer.

Values the methodology, sometimes over the results or the time frame.

Embodying the philosophy that “anything worth doing is worth doing right,” the GE will go out of his way to ensure that any process is done to the letter, including documentation and feedback, which often go overlooked. He’s the one most likely to create immaculate CSS style sheets, even if it’s just for an internal login page. Table styles in InDesign, layer comps in Photoshop? Most likely put together by a GE. Best practices, after all.

Never accepts good enough.

Along with his obsessive nature, the GE has an overdeveloped sense of duty, and never leaves a job unfinished. For that matter, he re-defines the word ‘finished’, and will take those extra precautions to ensure quality. After all, it’s his butt on the line when something goes wrong. Just like NASA.

Lives in a world that always needs fixing.

Rather than simply striving to make the world more enjoyable or more beautiful, the GE strives to solve problems, correct errors, and iron out all manner of wrinkles in the day-to-day of our profession. It’s a very blue collar approach to graphics but show me where the leak is.

How to get the most from your Graphic Engineer

Now that you’ve identified your groups GE (raise your hand if it’s you! - Editor: You got me spot on!) , you have to understand a few things about how he works. Because GEs are unlike regular employees, a bit of tact is required to get the most out of your engineer.

Give him space.

This is both physical and metaphorical. Clearly, all GEs work better with a larger desk, larger monitor, more sunlight and square footage, and an ergonomic chair, but at the same time, I’ve never met a GE who worked better with bosses hovering and peering over his shoulder. In fact, that’s probably the easiest way to get shoddy work when you need it most. (Editor: Amen)

Ask his opinion.

Personalities aside, GEs always have opinions. And those opinions are often based on independent research, industry knowledge, trial-and-error, prior experience, and good old fashioned gut instincts. In other words, those opinions are valuable and ignoring them simply isn’t smart. GEs want to improve their general situation (they live to fix leaks, remember?), so their advice is usually constructive. Also, ignoring those opinions can lead to bitterness, depleted productivity, and the wording of those same precious opinions and ideas.

Let him rant.

Since engineers are often under tremendous pressure, they may need to let off some steam. (pardon the metaphors) So let them. Do whatever you can to get the most out of your GEs, even if that means shaking things up in your studio. Ranting often brings to light feelings and thoughts shared by many members of the team but why not let your hardest thinker explain why the current situation has gone pear-shaped.

Learn from him.

The engineer is naturally a teacher. By providing knowledge, he helps elevate everyone around him and thus feels less aliented. Also, this makes his job easier because the rest of the crew is meeting him half way (or at least part way). Considering GEs are often well versed on the latest trends, languages, software techniques, and professional happenings, you might actually learn something when he pulls out the “well, actually” during a meeting.

If you’ve never spared a thought for the Graphic Engineer, now’s the time. Next you need him to tidy up a messy style sheet, extend a poorly cropped photo, or a revive hand-me-down Mac, show a bit of appreciation and understanding. Graphic Engineers are the glue that hold together the gears of the creative industry. Imagine your life without them.

*Prescott Perez-Fox is a brand developer and designer in New York City. He blogs about design and branding at his site, Perez-Fox . He also happens to have a degree in Mechanical Engineering and Mechanics with a concentration in Aerospace, but that’s hardly relevant.