Just Creative Design

A quick copywriting tip to get more subscribers

I recently wrote an article for Freelance Folder about how to get more subscribers by adding an email subscription box and within the comments, Troy Peterson left a great tip on how to optimise the copywriting to maximize subscription signups and I thought it was worth sharing…

One thing that will improve your signups as well, is to replace “Subscribe” with “Get Updates”.

Many people tend to associate “Subscribe” with some type of commitment. This is typically carried over from the old days of Magazine subscriptions, where people had to commit for a year and pay a price.

Even with the name “free” on it, people are still hesitant.

I recommend trying “Get Updates by Email” or “Get Updates by RSS”.

Of course, it’s always good practice to do a before and after testing to find the best results… but, it’s well worth the small effort to make the changes.

Below you can see how I have worded my new subscription box, along with a few other minor adjustments.

Update 6/11/09: I’ve slightly updated the copy to what is seen above.

Could it do better? What’s your opinion?

Great Business Tips for New Designers

This is a guest article written by Nicole White*. Image courtesy of Shutterstock.

Stepping out of college and into the world of design can be a big change for many with little real-world experience in the field. Learning how to deal with clients, manage projects, and find work can be challenge for the rookie designer, especially with freelance work. These basic business tips can help prevent major disasters and set the stage for future success in the field.

1. Always get a contract.

It isn’t uncommon to get hooked up with a friend of a family member and in these cases you may not feel it’s necessary to ask for or get a contract, after all, you know the person. This is where trouble can start. Always lay out what the expectations for the client are and your fees ahead of time so there can be no question later as to what the agreement was.

• 12 points to incude in your design contract
  
• Graphic design contracts & agreement forms
• How to write a killer contract
• How much to charge for design work?

2. Ask for a down payment.

Inevitably you will have clients who are reluctant to shell out for the work that you’ve done for them, offering a myriad of excuses. Getting half the money up front will ensure you’re not left penniless while trying to get what you’re owed and that the client won’t leave you hanging partway through. 25-50% is a fair amount.

3. Limit revisions.

As with any creative project, there are a limitless amount of revisions that can be made. Some clients will be very picky and involved in the process and want to see numerous revisions of an idea. While there’s not necessarily anything wrong with wanting the best, make sure you’re getting compensated for it by placing a limit on the number of revisions or charging if they go over a certain number.

4. Get organized.

It will be incredibly difficult to manage one project, let alone multiples, and your life to boot if you don’t get organized now. Set up places to file important paper, organize your email inbox and make sure you’ve got plenty of room to store all your client work.

• 35 Online Tools That Make Your Freelance Career Easier

5. Work your network.

Finding work can sometimes be the hardest part of working freelance. When you’re first starting out, try using your personal connections to find yourself some work. Ask family, friends, classmates and associates if they know anyone who could benefit from your services. Most of the time, this will turn up at least one lead and get you started working.

There is no guarantee of entrepreneurial success in any venture, but taking steps to plan for the future and better manage work today certainly won’t hurt even the most experienced designers and can be a great way to start a career for newbies. Start to market yourself.

Recommended Reading

• One Year Out Of Design School: 10 Valuable Lessons
• 16 Designer Job Descriptions
• 10 Things They Don’t Tell You In Design School
• Advice For Design Students
• How To Get Your First Job
• How Much Does A Graphic Designer Earn?
• 15 Signs You’re A Bad Graphic Designer
• Top 10 Design Questions from Students
• A First Hand Guide On How To Start Freelancing

Have you got any other great business tips to share?

*Nicole White can be found on her website Web Design Schools Guide where she writes about online web design degrees.

Photography Tips For Designers

Throughout your career as a designer you will be required to use a camera at some stage so it is vital you know how to use one, and at the very least, know the basics principles & elements of photography. So I present to you photography tips for designers. (This is a long post)

I want to share with you, what I learnt in my 2 photography courses over the past year. And just for the record, I received a high distinction with 89/100 and the photos below were taken by me, except where noted.
6 Elements of Photography:
Colour, Form, Texture, Pattern, Line, Repetition

6 Principles of Photography:
Light, Subject, Focus, Background, Exposure, Composition

Read more »